Thursday 1st December 2011


All Over the World Sarah Clelland, Marketing Manager, Snow Valley


As more UK retailers focus on growing online sales from overseas markets, Snow Valley’s International Delivery Report looks at how those retailers are delivering the goods to customers in other countries. What do international customers expect and what can retailers learn from each other?


What are Your Customers Saying? Andrew Wilson, Direct Commerce Consultant


These days companies can’t hide what their customers think of them. Social media, blogs, consumer websites all allow consumers to vent their spleen or dish out bouquets. What should companies do about this, how do they fi nd out what their consumers are saying and should they really be encouraging customers to review them and their products? In this session Andrew Wilson shows the positive eff ect that customer comment and content can have on your business and your brand.


Optimize Inventory: Best Practices to Increase Profi ts Joe Palzkill, Director of Sales & Marketing, Direct Tech


Successful multichannel retailers recognise inventory management has a signifi cant eff ect on turnover and profi ts. Manage inventory strategically and you’ll understand the fi nancial impact points of inventory, including how it can help grow sales, reduce operating costs, improve gross margin and increase overall profi tability. This session will explore how best practices deliver consistently positive fi nancial results.


The Changing Face of ecommerce Jon Sheard, Business Development Manager, Realex Payments


With new emerging channels to market such as mobile and social commerce this is changing the way consumers shop and behave. Understanding how to harness the power of these new channels and, from a payments perspective, developing a holistic strategy to support these channels is increasingly important. But this is just for today, what about tomorrow?


Making Mobile Work for Multichannel Dan Lowden, Vice President of Marketing, Digby; Ernie Schell, President, Marketing Systems Analysis


This panel presentation will examine mobile commerce in multichannel sales and marketing, from how consumers engage in it on their smartphones to the technologies used to support mCommerce activity. Speakers include a leading mCommerce solution provider and a merchant that has made mCommerce an important touchpoint for customers.


Poor Conversion Rate? Nick Begy, Consultant; Hayden Sutherland, Director & Founder, Ideal Interface


So.... you spent a small fortune getting that new transactional website designed and developed by a leading agency. You told the boss that with an improved ‘user experience’ you would have a higher number of online purchases than with the old site. So why has the number of conversions you predicted not happened?


Measuring Multichannel Customer Behaviour Hedley Aylott, MD, Summit Media


Underlining the importance of data to direct commerce marketers, this session explores how to use statistics and attribution to manage multiple online marketing channels eff ectively.


Finding The Upside Michael Balmforth, Director, Allerayde & Andrew Wilson, Direct Commerce Consultant


Times are tough and it is getting harder to turn an honest profi t. In this session Mike and Andrew examine where the hidden upside in your business might be. The session is all about fi nding those pockets of unexploited opportunity where money can be made without much investment. Audience participation and questions are actively encouraged.


Social Commerce - Where to Next? Rick Kelley, Director of EMEA Sales, Facebook; Richard Kent, Founder, i90


In this session explore how retailers can leverage Facebook to amplify stories and generate word of mouth marketing at scale and how other social media is providing opportunities to strengthen customer relationships. With Rick focusing on the Facebook off ering and Richard, a social commerce pioneer with US and UK experience, exploring the wider picture.


Creative That Gets the Right Response Gordon Ellis-Brown, Senior Direct Marketing & Multichannel Consultant


This session focuses on creative fundamentals that generate maximum sales and response. Proven creative “must-dos and don’ts” based on years of testing are even more important than ever with the onset of more channels to market. This session explores how you can generate optimum response across ALL channels to market.


Google Adwords: What Makes People Click? Mel Henson, Consultant, Words That Sell


Pay per click advertising (PPC) is a key way to draw people to your site. Mel Henson explores how PPC ads need to ‘follow the scent’ from the moment a customer types in a keyword through to clicking on the ad and reaching the landing page. She looks at creative ways of making the most of the 95 characters that make up a PPC advertisement with case studies of pay per click campaigns to demonstrate which ads were most eff ective.


The Power of Print Nick Alexander, Group CEO, Garnett Dickinson Print; Patrick Headley, Sales Director, GI Solutions Group; Graham North; Ian Simpson, Catalogues 4 Business, MD; Stuart Wilson, Head of Marketing, Ironmongery Direct.


The power of print has been questioned in recent years but this session sets the record straight and shows that well targeted print communications are responsible for much of today’s online revenue generation. Our panel will review statistical evidence as well as discuss how you can make full use of his powerful route to market.


Final Closing Session PLUS Prize Draw Winner Announcements


Award winning international corporate finance advice We advise management teams, private shareholders and corporates on:


www.catalystcf.co.uk


For further information call Clive Bawden +44 (0) 20 7881 2980 Buying businesses (MBOs/MBIs/BIMBOs)


Selling businesses


Searching for acquisitions in the UK and overseas Maximising shareholder value


Your conference package includes all refreshments and a buff et lunch. Rates are per person per day. Standard


£295


CatEx DCA Members: 30% discount Speaker colleagues: 50% discount


CatEx DCA Express Breakfast


£206.50 £147.50


Equivalent place FREE when you book places for more than 3 colleagues


£15


Call: 01271 866112 Visit: www.ecmod360.co.uk/conference or complete the form on page 11


Rates exclude vat of 20% NEW TOPICSNEW SPEAKERS CALL 01271-866112 7


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