PROGRAMME
Time 8.30 - 9.30
CatEx DCA Behind Closed Doors Express Breakfast Dara O’Malley, MD, House of Bath & CatEx DCA chairman
9.30 - 10.15
Increase Your Revenue by Recovering Lost Sales Dominic Edmunds, Founder, Salecycle & Caroline Knox, Head of Marketing, M and M Direct
A high shopping cart abandonment rate is a definite concern for online retailers. According to Marketing Sherpa, the average abandonment rate for shopping carts is 60%, meaning that for every £1 you make in direct sales, you could be losing a further £1.50 through these potentially lost sales. This session will help you understand how easy it is to recover these sales ,and will give you an insight into how SaleCy cle’s existing clients have seen an uplift of over 5% in their online sales through effective monitoring and targeting of their abandoned carts.
10.15 - 10.45 10.45 - 11.30
REFRESHMENT BREAK
Social Media as a DR Channel Kim Faura, Marketing Manager, giffgaff & Colin Gillespie, Chief Strategy Officer, All Response Media
This session will discuss how Social Media can be used effectively as a DR Channel and will demonstrate how paid digital media can be a key driver for such communities; showing how to utilise the data generated to guide effective customer profiling, to drive efficiencies of any media campaign.
11.30 - 12.15
Topic Modeling Gillian Muessig, President & Co-founder, SEOmoz
From simply checking what words a document uses in order to determine how to rank it in the SERPs (search engine results pages), to studying human language syntax and Topic Modeling, LSI (latent semantic indexing) and LDA (latent dirichlet allocation), search engines continue to improve understanding of what we mean when we write and what we mean when we search. This session explains what the search engines already know and where they’re headed, so you can write beautifully edited, compelling content that attracts search bots and readers alike, leading to higher conversions online and off.
12.15 - 13.00 Smart Commerce Masterclass. How to be “Better Connected” with Your
Customers Donald Cameron, MD, Logicalware; Trevor Geraghty, Business Development Director, Difference Corp; Sean Wood, Partnership Manager, Cupid Plc;
Learn how to increase revenues, improve customer services and reduce cost to serve, using all channels of communication. This high energy session is designed to give you 7 practical steps to take away with real examples inc. case studies from
Logicalware.com, Cupid PLC the fastest growing online dating business with its 9 million members, and a series of practical examples covering B2B and B2C situations.
13.00 - 14.00 14.00 - 14.45
LUNCH & EXHIBITION BROWSING
How to Improve Your Website Conversion Mark Patron, CEO, RedEye
With catalogue websites typically converting only 2% to 3% of traffic, improving website conversion is a major opportunity to increase sales. This presentation covers best practice based on recent research on conversion rate optimisation, with thousands of digital marketers, and answers that key question – Which techniques work best?
14.45 - 15.30
Digital Leaders: Behavioural Retargeting on Performance Metrics Andrew Copeland, Client Services Manager, Webgains. Moderated by Tim Pemberton, Director, The Digital House.
A look at why many brands are employing behavioural retargeting through the affiliate channel as opposed to traditionally running behavioural retargeting as part of the display budget. The session will highlight the strides the industry has taken to make BRT through affiliates a safe and profitable activity for merchants.
15.30 - 16.00 16.00 - 16.45
NETWORKING RECEPTION & EXHIBITION BROWSING Final Closing Session PLUS Prize Draw Winner Announcements
Evolution of Catalogue Towards Mobile and Tablet Platform Roberto Antoniotti, Group Sales & Marketing Director, CLX Europe
The advent of digital connected devices has changed the way customers access and consume content. Smart navigation, rich content and an immersive user experience must be provided together with advanced shopping functionalities to fullfil customer expectation. CLX Europe will showcase its solutionfor the mobile market.
Customers Behaving Badly John Sharman, Commercial Director, Transactis
Discover from a market-wide benchmarking study which combined transactions, goods lost in transit claims and claims outcomes from a number of large multi-channel retailers. With client experience and research findings to share, John Sharman will explain what is happening and what your business can do protect itself from fraudsters.
Using Online Performance Data to Better Target Catalogues Matthew Tod, CEO, Logan Tod
Web analytics data has a wealth of information about how customers interact with your website, but frustratingly the data is not held at customer level. This session will show how web analytics data can be merged with customer data, explain some of the benefits being achieved and the potential value, illustrated with real examples.
Out With the New - in With the Old Ant Hodges, Loyalty & Retention Marketing Specialist
If you think that only getting new customers is the answer to your slump in sales - think again! It’s much easier to sell to an existing customer with experience of your product and
brand.Ant Hodges will explain the importance of loyalty and retention marketing with a few tactical tricks to implement right away.
TICKET HOLDING CATEX MEMBERS ONLY
This session is open exclusively to CatEx DCA members. Chairman Dara O’Malley and Advisory Board members will lead the discussion on current trading, future opportunities and offer an opportunityfor you to network with your peers.
Profit by Design Tony Adams, Founder & Creative Director, TA Design; Ian Simpson, MD, Catalogues 4 Business
Two highly experienced heads of catalogue design agencies, share examples of best practice, hints and tips to get your catalogues looking better, working harder and driving additional sales. Responsible for creating some of the UK’s most successful catalogues, Ian and Tony will work through as many selected catalogues as possible (both consumer and B2B). Send in your catalogue before 7th October to benefit from your own personal creative analysis, and make best use of this great opportunity for a FREE constructive critique.
Affinity & the Long Tail Robert Starr, CEO, Seico Insurance & Catherine Walsh, Founder, Affinity Exchange
Affinity marketing is the coming together of two companies for mutual advantage. It can help both companies stand out from the crowd as well as generate substantial rewards, both financially and emotionally. The key to success is getting the right relationships with the right partners; if you get this right then the rewards just keep coming.
Mark Patron
Stuart Paver
Tim Pemberton
Matthew Pepper
Steve Richards
Mick Rigby
Michael Ross
Ernie Schell
John Sharman
Jon Sheard
Ian Simpson
Cindy Smith
Neil Smith
Robert Starr
Jim Sterne
John Straw
Stephen Sumner
Hayden Sutherland Nigel Swabey
Jeremy Swinfen Green
Chloe Thomas
Miri Thomas
Matthew Tod
Catherine Toole Catherine Walsh Nick Wheeler
Nick Whitworth Andrew Wilson Anna Wilson
Stuart Wilson
6 NEW ENERGY NEW VENUEREGISTER AT
www.ecmod360.co.uk
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