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at ECMOD on stand 3
New board members at CatEx DCA
CatEx DCA has welcomed some new faces to its advisory board following its recent member elections.
Natasha Cubitt, managing director of gifts catalogue The Handpicked Collection and David Lockwood, head of marketing analytics at Direct Wines, have just been elected. They will be joined by Tim Curtis, managing director, Northern Europe, of apparel cataloguer Lands’ End, who has been reelected for a further two-year term. Natasha Cubitt says, “It’s a great honour to have been voted onto the board. CatEx has played a vital role in our progress with Handpicked, and I hope that my involvement will contribute positively in the same way for other members.” David Lockwood adds, “Having spent many years benefiting from the great work of CatEx I’m
looking forward to being involved in delivering these benefits to others.”
CatEx also has a new deputy chairman,
as Tim Curtis has decided to step down from the role. Paul Cunningham, managing director of children’s furniture retailer Aspace, will now take on the title. Dara O’Malley will continue as chairman of the board.
The changes will see the departure of Martin Harvey, managing director of Marshalls Seeds and Heather Gorringe, founder of Wiggly Wigglers, who have decided to step down from their roles. CatEx would like to thank them both for their support and contribution during their time on the board.
An insight into the board
September saw the CatEx DCA advisory board meet to look at the end of one year and the beginning of the next.
The last 12 months saw the Catalogue Exchange rebrand as CatEx Direct Commerce Association. This aims to emphasise that CatEx is the association to represent our sector. With the rebranding, we created a new recruitment leaflet to promote member benefits. Copies will be available at all our upcoming events, including the ECMOD show on 30th November and 1st December. However, this is just the start. Over the next 12 months the board will concentrate on seven major objectives: 1. Member engagement 2. Member recruitment 3. Delivering super networking opportunities 4. Training and development 5. Communication outside our organisation 6. Member benefits development 7. Revenue generation
To achieve this we have divided ourselves into three working groups:
• Communication and engagement: Tony Adams, Matthew Pepper, David Lockwood, Tim Curtis
• Networking, training and development:
Paul Cunningham, Wayne Parrott, Natasha Cubitt, Anne Walker • Member benefits and income: Nigel Swabey, Mark Wilby, John Ellis, Graham Winn
As an association, we are actively trying to increase awareness of CatEx’s work. The fortnightly CatEx Talk enewsletters, the buying groups and the continuation of regional events, are all part of the benefits of being a member. Plus, at the upcoming ECMOD show there are considerable savings on conference places available exclusively to CatEx members. You can keep up to date through the CatEx Direct Commerce Association Members LinkedIn group and become one of our Twitter followers (
twitter.com/CatExDCA).
In our groups we will continue to bring value-added savings to members. The member benefits and income group will be looking to increase the portfolio of member offers including initiatives to reduce packaging prices and to offer savings on various insurances. The networking, training and development team will look at new events and ways of making the current ones more relevant. This will include specialist training days and creating
Above: David Lockwood
Left: Natasha Cubitt By Mark Wilby
more local events. We will also look at ways to introduce regular meetings, organised by members who are based near to each other. And don’t forget the university course, resulting in a qualification in direct commerce.
The communication and engagement group will look at how we do this. As mentioned above, the newsletter, LinkedIn, Twitter and continued development of the website, will help. Over the course of 2012 we are also looking to launch a CatEx TV home shopping channel; there will be a number of future presentations to explain this more fully.
CatEx is determined to offer the best events, training, networking and real value savings schemes that make being a member an easy choice. Speaking from experience, the postal scheme has definitely benefited Nauticalia with increased savings, competitive prices and better terms.
The board will reconvene in January to see how much has been achieved.
Mark Wilby is operations director at gifts cataloguer Nauticalia and a CatEx DCA board member.
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