PROGRAMME Time 9.15 - 10.30 Where’s the Growth? see full information on page 3
Aamir Ahmad, MD, Dwell; Gerald Dawson, Commercial Director N. America, Long Tall Sally; Kevin Hague, Founding Partner & CEO, M8 Group; Joe Murray, Co-Founder & Joint CEO, Worldstores; Stuart Paver, MD, Pavers; Nigel Swabey, CEO, Scotts & Co; Nick Wheeler, Founder & Chairman, Charles Tyrwhitt. Moderators: Rob Galkoff , CEO, Business Consultants; Stephen Sumner, Founder & CEO, TYV.
10.30 - 10.50 10.50 - 11.20
REFRESHMENT BREAK
The Secrets of Success in TV Shopping Mike Hancox, CEO, Ideal Shopping Direct; Pete Mills, director, The Broadcast House; Stuart Paver, MD, Pavers
Ideal Shopping recently secured investment from Infl exion private equity. Pavers has launched its own TV shopping channel supported by former JML expert Pete Mills. They’ll explain why TV shopping is enjoying growth even in diffi cult economic times & reveal why viewers choose to buy product via the TV channel.
11.20 - 12.05
Digital Leaders - mCommerce - the Next Big Thing in Electronic Commerce Geoff rey Barraclough, Director of Strategy, Marketing & Propositions, BT Expedite; Will Dymott, ecommerce Director, Lyle & Scott; Mick Rigby, Founder & Managing Partner, Yodel Mobile. Moderated by Tim Pemberton, Director, The Digital House
Half the adults in the UK claim to have done it, it’s something the big named retailers are investing heavily in, and some say it’s going to be bigger than Ecommerce. Mobile commerce is a very hot topic. It’s not just purchasing off the mobile but using mobile to make purchasing decisions in-store. Get the inside track on what all the fuss is about and what’s working for whom.
12.05 - 12.45
Navigating ecommerce Data Michael Ross, Co-founder, eCommera
Offl ine retailing has long been a lucrative and profi table space. As ecommerce gathers pace, many retailers have assumed that they can apply the same principles to make the same profi ts online. This is not the case. In this presentation Michael Ross unravels the economics of online retail.
12.45 - 14.00 14.00 - 14.35
LUNCH & EXHIBITION BROWSING
The Inside Story - live stage interview Miri Thomas, Editor, Direct Commerce; Nick Whitworth, MD, Celtic Sheepskin
From his base close to the surfi ng beaches of Newquay, Nick Whitworth and his team have developed an outstanding business over two decades. Having recently secured signifi cant funding to expand further, hear the answers to the questions you’d most like to ask as they’re put to Nick Whitworth by Direct Commerce’s editor Miri Thomas.
14.35 - 15.15
Social Media Metrics Jim Sterne, Founder, eMetrics Marketing Optimization Summit
Social media today is where the World Wide Web was in 1995. Everybody talking about it; best practices few and far between. We know it’s important, valuable and catching on. What we don’t know yet is how to measure the business results of investments in this new communication medium. Jim Sterne tackles this subject head on and reveals what he’s written in his seventh book on using the Internet for marketing.
15.15 - 15.50 15.50 - 16.30
REFRESHMENT BREAK
The Hotel Chocolat Story Peter Harris, Co-founder, Hotel Chocolat
Hear the remarkable story of how this fast growing iconic company was started from co-founder Peter Harris. Hotel Chocolat has developed into the success it is today - with shops across the UK, a new British manufacturing site, and a St Lucia cocoa estate with a new hotel and restaurant. Employing over 750 people, Hotel Chocolat, British Chocolatier and Cocoa Grower is one of the UK’s coolest and fastest growing brands.
16.30 - 17.30
40 Website Must Do’s Amy Africa, CEO, Eight By Eight
Discover ways to make your online sales soar with this ultra quick fi re download of obvious & not so obvious tips that seriously lift sales and AOVs. Be sure to get your entire team to attend this session, delivered with a passion that has earned Amy Africa an outstanding reputation the world over.
Digital Leaders: To Attribution & Beyond John Ashton, Head of ecommerce, Screwfi x; Lewis Lenssen, Commercial Director, DC Storm. Moderated by Tim Pemberton, Director, The Digital House
Attribution has been cited as the key to understanding the path to conversion but confusion still surrounds the subject. In this session Lewis Lenssen, from digital marketing technology specialists DC Storm, will defi ne what attribution actually is, how to approach attribution modelling and where it can take you in the future.
Right Product, Right Channel, Right Time in
Simple Steps Michael Green, Director of Insight, Transactis
Integration of multi-channel data need not require wholesale systems development. In this session discover how to generate highly personalised campaigns and yield the increased conversion rates that have long been promised, but not often experienced.
How to Get the Most From Your Print Budget Alice Elder, Founder/Partner, Blue Buff alo
Understand the importance of print and how to buy like a big company regardless of your budget. Learn how to maximise your product design and receive tips on the best way for you to print - from print on demand to large runs. Where do you go for help and how do you fi nd the right printer?
Securing Finance for Your Start-up Steve Currie, Partner, Catalyst; Steve Richards
Equity & debt fi nance remain substantial issues for all businesses, and in particular SMEs. In a world where debt is limited, can owners still raise fi nance to grow their businesses, and are management buy-outs still possible? Award-winning international corporate fi nance advisor Steve Currie, and successful serial chair Steve Richards explore the current market and the art of the possible
The Challenges of the New ePrivacy Laws Stephen Groom, Head of Marketing & Privacy Law, Osborne Clarke
Since it became part of UK law in May 2011, the EU “ePrivacy” Directive 2009/136/EC has caused shockwaves across the digital marketing community. What are the key points in the new laws? Do they cover more than just cookies? Is it possible to make sense of what the regulators are saying about how to comply? And what strategies should marketers be deploying to stay out of the courts? Get the answers to these and other important questions during this vital session.
Stop the Systems Insanity Ernie Schell, President, Marketing Systems Analysis
Learn from an expert how best to manage selection and acquisition of applications for order management, stock management, fulfi lment, and eCommerce; How to do a needs analysis and an Invitation to Tender; how to implement those solutions, and how to keep them optimized for maximum ROI.
Benchmarking: How is Your Business Doing? Anna Wilson, Account Director, more2
Campaign metrics are useful, but understanding how your business and customer base performs against real industry benchmarks is essential. more2 the database management company, will present aggregated business /customer benchmarks, by sector, as well as insight into how to achieve them.
Profi tably Convert Customers Matthew Pepper, UK Country Director, Abacus
This session will show how brands can increase the amount of enquirers converting to customers and how to reduce the overall cost of each conversion.
Tony Adams
Amy Africa
Aamir Ahmad Roberto Antoniotti John Ashton
Hedley Aylott
Michael Balmforth Geoff rey Barraclough
Donald Cameron Sarah Clelland
Andrew Copeland Steve Currie
Matt Curry
Gerald Dawson Will Dymott
Dominic Edmunds Alice Elder
Gordon Ellis- Brown
Kim Faura
Robert Galkoff
4 NEW ENERGY NEW VENUEREGISTER AT
www.ecmod360.co.uk
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