salon software
the salon owner’s online booking portal - providing a professional online booking service fromwithin the salon’s Facebook
page.After a simple download on to the salon’s business page their clients can select the online booking tab and schedule an appointment fromthe comfort of their own
Facebook.This provides the ultimate convenience and has opened up another opportunity for clients to book appointments and spendmoney at your salon. Not tomention, showing that you are a savvy,modern and engaging brand!
up-sell
Accurate and fast till entry is the lifeblood of anymanagement system, and with SalonGenius software packages all sales transactions are automatically logged to clients and staffmembers.
owners could use this opportunity to reward their clients with loyalty points and special discounts. It can provide a fun and low cost way of engaging with your client base whist raising your salons profile amongst their friend’s network,” adds Premier Software.
Ronan Perceval, fromPhorest, also believes that Facebook is a great tool for connecting with clients: “We now see lots of salons use Facebook as their homepage instead of a proper
website.This works pretty well because it’s such a nice way to connect all your customers as friends and it’s so easy to update everyday as opposed to a regular website.We help salons do this through our one-hour webinar called ‘Making Facebook work for your salon’ which is great if you are coming froma position of not knowing anything about it! We also provide an online booking tool for your Facebook page so you can take online appointments through your
page.Also we have a new feature coming where every new client that books into your salon gets invited to like your Facebook page.”
“For the salon owner twitter is a fantastic platformfor instant communication and quick updates for what is happening on a day-to-day in the salon and keeping constant contact with your clients,” says Premier Software. “You can also use it to advertise lastminute appointment availability and running special promotions. Twitter can also help you to connect with key industry figures and keep up-to-date with the latest industry news.”
Premier Software has developed a Facebook application that integrates with
Nomatter whichmodern daymarketing technique you choose, one of themain reasons web deals and discounted promotions fail is because the salon or Spa forget to up-sell products or treatment options to the client.
Don’t be fooled into thinking that you only have to offer the treatment that the client has already paid for, for example why not ask the client if they would like to upgrade fromthe basic file and polish which was included as part of the deal to a luxury manicure for an extra £10 (or whatever the differencemight be), do this for every client and watch your bottomline grow.
“You need to have prepared up sells ready
and all staffmust know exactly what it is,” says Ronan. “The vastmajority of customers should walk out with at least another deal fromyou (which you will keep 100 percent profit from). Slowly this will introduce the voucher buyer to your salon and turn themfromjust a voucher buyer into a customer.”
Of course, accurate and fast till entry is the lifeblood of anymanagement system, and with SalonGenius software packages all sales transactions are automatically logged to clients and staffmembers. In addition, all relevant discounts and vouchers that have been offered and redeemed can be tracked. Client spend ismonitored together with technical service notes including photographs, and packages can be configured for services and/or products, with courses of services available to sell and redeem.
The stock on your shelves also represents a huge potential for extra revenue and can have a big impact on your salons overall profits. Premier Software’s Spa package automates your stock control with every transaction, giving you instant access to those important facts - so you can remove the guesswork.With a touch of a button you’ll know which products are flying off your shelves and which are simply
gathering dust. Perfect for designing your next productmarketing campaign.
In addition, the built in point of sale system accommodates all payment types. Premier also offers label and customisable receipt printing, with your logo, next appointment reminder or personalmessage.
encourage repeat business
Once you have the customer in your database, it’s important to keep them coming back formore. One of themajor gripes customers have against businesses they use frequently is that all the best deals seemto be targeted at new customers only - which, when you consider that it is five times harder to attract new customers than it is to encourage repeat sales fromexisting ones, quite frankly stinks!
“Themost valuable commodity in your business is your client database,” explains SalonGenius. “Loyalty schemes enable you to enhance the client experience as well as reward your regular spenders.”
In the SalonGenius system, client loyalty schemes can be implemented and tracked including the ability to utilise points gained as a currency against purchases. Client accounts can be controlled with a pre- payment and credit account facilities if required.
In addition, automatic loyalty points issue and redemption is available and fully customisable to the rates you’d like to set. On-screen indicators show loyal clients together with their points details and warnings are given for cards about to expire. Detailed reports can also be drawn up on all aspects of both card and loyalty activity.
Whatever you decide to use your Salon Management Software for it’s important to remember that it’s there to help you and your salon runmore effectively with a minimumamount of fuss needed on your part, and as Ronan Perceval explains: “Always remember - your software should be an asset to your business, not another cost!”
Formore information: Jelly Software
info@jellysoftware.com
35 Phorest
166 Premier Software 194 SalonGenius 210 Shortcuts
08450 822 411 0154 346 6580 0871 424 0151 0161 972 4900
AlwaysmentionGuild News when calling.
98 GUILD NEWS
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