salon software
Innovative and simple to use, Jelly Software includes features like online booking, personalised SMS and email marketing, retail and professional stock control and customised reports.
MyZanadoo.comis the online booking systemfor Phorest, enabling salons to have that all-important online presence.
Shortcuts ‘Set&ForgetMarketing’, for example, lets you set up email templates and set up parameters such as who receives themand
when.Then the systemsends out the timely, relevant, specific emails to the selected clients.
TomBentley-Taylor, GeneralManager of Shortcuts, says: “We’ve seen a huge hike over the past sixmonths in clients taking advantage of our e-marketing systems. Salons and Spas are recognising that they mustmarket to survive, especially during the currentmarket, and they are becoming muchmore savvy about how they do it.”
Within Premier Software’s systemthere is a fullmarketing function that allows the user to send creative campaigns via email and SMS to groups or
individuals.The user can select to target theirmessage froman extensive list of criteria based on their personal details, age, gender and purchase history -maximising the effect of the promotionalmessage.
SMS is undoubtedly a powerfulmarketing tool and one of themost cost effective and direct ways to keep everyone informed and up-to-date.Your clients will always have theirmobile with themso they’ll always get yourmessage.Withminimumeffort you can reduce calls and queries, free up your time and savemoney.
Premier’s reporting functionality also allows you to analyse future appointments, enabling you to spot any white space that could be filled by a quick tweet, Facebook update, email or SMS sent out to your database.
For those of you looking to get in touch with clients who haven’t visited you in a
while, or simply just to send a ‘thank you for your visit’message, Jelly Software also lets you extract lists of customers based on your own selection criteria so that you can send themmessages via SMS, email or feed the results into eitherMailMerge or MicrosoftWord to generate personalised letters.
get online
Whilst it’s a great idea to use 21st Century marketing techniques to boost your bottom line, if a client can’t redeema promotional offer or get in touch with you at a time that is convenient to them, then you’re simply setting yourself up for
failure.To aid the booking process,make sure that you have an online presence with 24/7 booking facility for clients. Not only will this enable potential customers to view the salon online prior to booking, or purchasing a web deal, but it will also ease the amount of telephone traffic - which is particularly important for those of you who do not employ a specific receptionist.
“The biggest changes in the industry are happening online for salons. Having a presence online is vital, because if a salon can’t be found on the internet it will lose out on business to competitors,” explains KarolinaMarkan, Product Developer for
MyZanadoo.com, the online booking systemfor Phorest.
“In addition booking appointments online is the strongest trend we are seeing amongst our clients.While there is strong demand for online bookings fromcustomers, both salons and software companies are slow to offer it either because they don’t understand the importance of offering it to their clients
or simply because their software provider’s online booking is not up to scratch.
“[Fortunately,] several companies have spotted the gap between the demand and supply of online booking in the industry and online booking sites are popping up all over the internet. Few of these offer online booking that’s integrated with salon appointment books though leaving salons open to double bookings. Phorest’s online booking offers complete integration and this is why we are seeing the biggest growth in online bookings amongst our salons.”
SalonGenius’ ‘real time’ online hair, beauty and Spa booking systemenables clients to book their own appointments - 24 hours a day, seven days a week and all for a simple monthly fee against an unlimited number of bookings.
Key features include: a booking site that can be customised to your salon’s own specification; secure registration - customers cannot register until you verify them; clients can book in formultiple appointments and/or packages; automatic online booking discounts available and live updates,meaning your salon has full control over all bookings. So whether your phone is busy, or your salon is closed - your customers no longer have to wait, they just simply need to click to book an appointment.
Jelly Software’s online booking system requires customers to log in using a specific password to request an appointment in the available time slots. Once the request appears on the diary screen the appointment can be instantly confirmed or rescheduled by email, SMS or telephone. If that wasn’t enough the booking systemcan also be
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