TheUK’s highest circulatingmonthly title aimed at Beauty,Nail&Spa GuildNews
GuildNews has an ABCaudited total average net circulation per issue of 16,778 copies*
Features
26 When the Sun Goes Down DonnaTaylor investigates post- Summer skin savers
44 Light Up Your Life Abbi Cox sheds some light on coloured light facial therapies
54 Seasonally Stylish As theAutumn/Winter season approaches,Abbi Cox looks at the newest salon wear trends
76 Blues in theNight With the dark nights looming, add somemysticalmagic to your clients’ fingertips with these shades of blue
80 Nail Art Gallery We present you with a selection of inspirational nail art fromaround the world
Front cover sponsored by ProgramE-O
GuildNews The UK’s Highest Circulating Title for Beauty, Nails & Spa September 2011
The complete IPL hair reduction solution available soon for your salonsalon
e IPL hair reduct ailable soon fo ourr y C n
Can you affo d not to offer IPL ch
ou afford not to offer IPL technology to our sal PL e hnol gy o yogy t your sa on clients?alon clie ts?nt ? tion solution
Chin Face Man
92 Rev Up Your Revenue ClaireMatthewman looks at how salon software can help you keep up with 21st Centurymarketing techniques
Special reports
41 Reading Labels;Made Easy Sally Penford demystifies skin care labels
83 Using Facebook to Promote your Salon LizMcKeon examines the benefits of social networking
84 Salon Spy Themonth Salon Spy visits the London Dermatology Centre in Chiswick
88 Handcuffs for Brushes DonnaTaylor catches up with celebritymake-up artist, Louise Page
90 Concept 101 JohnMcClements asks whether your ‘concept’might be themost important element in the ‘marketingmix’
107 Dealing with Difficult Clients Simple techniques to turn difficult clients into friends for life
120 Mum’s theWord Aneta Godziszewska answers your questions onmaternity rights
Depilation
For further information telephone 0203 036 0800 or circle number 138.
26 Regulars
12 Business to Business
69 NailNews
103 SpaNews
113 New Products
122 Training
128 Classified
44 Contributing toGuildNews thismonth… 54
John McClements is amarketing expertwho runsAyurveda training courses inGoa
LizMcKeon runs a Business Training and Consultancy Service, assisting beauty businesses
The publisher has taken all reasonable measures to ensure the accuracy of the information in Guild News and cannot accept responsibility for errors or omissions from any information given in this or previous editions of Guild News or for any consequences arising thereof.
Aneta Godziszewska is a Human Resources Partner for MyHRAdmin
Sally Penford is Education Manager for the International Dermal Institute
(*ABC audit period 1/7/2010 - 30/6/2011) GUILD NEWS 5
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