salon software
Premier Software’s Facebook application integrates with the salon owner’s online booking portal - providing a professional online booking service fromwithin the salon’s Facebook page.
Shortcuts’ new booking directory,
mylocalsalon.co.uk allows people to search for their nearest hair or beauty salon wherever they are, at a time convenient to themand make real-time bookings 24/7 straight into the salon’s online appointment book.
embedded into your existing website so it appears fully integrated with your business.
Premier Software’s online booking service brings beauty salon services to life online - offering the ultimate solution for salons and their clients. Having an online booking facility is a great convenience for the quick and easy booking of treatments, packages and gift
vouchers.This can dramatically reduce customer waiting time and frustration with the added benefits of freeing up your salon staff.
An online booking facility also creates another opportunity for clients to visit you and spendmoney at your salon, and with online booking facilities fromPremier Software and other companies now integrating seamlessly with your Facebook page, there will be no stopping you.
The Shortcuts online booking service, called ‘BookME’, is currently generating more than £1million permonth (£12 million a year) for their
clients.This figure is constantly increasing as the popularity of online booking grows andmore salons and Spas realise the benefits of offering such a service.
As soon as the appointment is booked with the salon or Spa online the client gets a confirmation
email.The service acts like a 24/7 receptionist so even when the doors are closed the bookings can still bemade.
“Approximately one third of all online bookings through our systemaremade throughout the evening, late at night, or early in themorning when salons and spas are closed,” explainsTom.
“There is also an application for our online booking service that allows salons and Spas to offer 24/7 bookings through their Facebook business fan page,”Tomadds.
In addition, the Shortcuts systemallows two-way SMS appointment confirmations. The reminder is sent to the client and they reply either ‘yes’ or ‘no’.The appointment book is automatically updated to reflect the status of the appointment. Research carried out by Shortcuts has shown this can reduce no-shows by asmuch as 80 percent. One salon reported an increase in turnover of £13,500 in sixmonths just fromthe reduction of client no-shows.
Once your online booking systemis up and running, it’s important for both new and existing clients to be able to find
you.To help you out, Shortcuts recently launched a new booking directory website called mylocalsalon UK.
The site is designed to drive new clients to registered salons and Spas by allowing people to search for their nearest beauty salon or Spa wherever they are, at a time convenient to themandmake real-time bookings 24/7 straight into the online appointment book of the salon or Spa - guaranteed and confirmed withinminutes. Clients are even able tomake appointments on their iPhone using the free iPhone app.
mylocalsalon UK provides a one-stop booking directory where specific services and treatments can be easily located. It allows salons and Spas to offer client specials helping to fill appointment slots at a reduced rate rather than leaving them empty.
be sociable
According to Premier Software: “Social networks have opened up a whole new world for businesses, giving themthe freedomto engage with clients and forge relationships on a level that has never before been
possible.The instant nature of this communicationmeans the salon owner can personalisemessages and continually strengthen client relationships outside of their salon doors. Social networks are the perfect tool for an industry that is centred on the individual.
“With a plethora of new innovations that are set to transformthe way Spa and salons operate and interact with their clients. Here at Premier we encourage our clients to get online and go
social.There is an abundance of networks and sites available that can really add to the salon’s service offering and provide a level of interaction that is beyond what their client’s expect.
“Facebook is all about creating a community and then engaging and interacting with
itsmembers.There are many ways in which to do this, such as; getting creative with fun promotions, sharing pictures, displaying customer testimonials and running feedback surveys. Formany businesses Facebook pages are taking over websites, in terms of traffic numbers and the level of interaction you can reach with your clients.
“Facebook places is a fantastic example of a social application ideal for rewarding loyal clients. For example; each time a client checks into a place via their Facebook it notifies their network of their location, thus free advertising for your salon. Salon
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