Advertorial FRANCHISE OPPORTUNITIES
Urban Retreat at Home launches this month - bringing luxury salon services into customers’ homes. We met up with Charlie McCorry, a member of the business’ first team of franchisees, to find out more about the opportunity and what drew her to it.
How would you summarise Urban Retreat at Home?
Urban Retreat at Home offers customers a total beauty experience without having to leave their house. Urban Retreat is an established and exciting brand - with its 20,000 sq ft flagship salon in Harrods, it is renowned for being innovative, stylish and delivering results. After 10 years in Harrods they decided it was time to bring the experience to customers in their homes, wherever they live – and so Urban Retreat at Home was created.
What I find exciting about the concept is that all of the therapists are franchisees – owning and running their own business but with the support, experience and backing of Urban Retreat. For me, it means I get to start my own business, something I’ve been longing to do, but I also get to represent a brand I’ve always loved.
What support and help do you get for your investment?
The franchise package costs £12,000 plus VAT and I also pay an ongoing 16% commission. For that investment I received everything I needed to set up the business – all of my equipment, uniform, a one month supply of products and sundries, a three month supply of marketing materials and branded stationary, a netbook and iPhone, three weeks training and the lease deposit on a branded car (a really beautiful Audi A1). I worked quite closely with the head office team and they helped me with my business plan, set me up with an Accountant, processed my car finance etc. They also have a Call Centre to take my bookings and Mel, my Business Development Manager helps me on the business side so I don’t feel alone.
What excites you about the project?
A lot of things! I am thrilled I’ve been able to start my own business. I had no idea how I would go about it and with Urban Retreat at Home I feel confident I am in a really strong position to build a solid customer base and deliver an exceptional service. I also love that I’m not alone- not only do I have the support of Head Office I also meet up regularly with the other members of this first team of franchisees. It’s great to have other people in the same position as me so we can share ideas and work together. We also regularly feedback our ideas and ambitions to the Urban Retreat at Home team so I feel like we’re helping to shape the business.
What qualities are important to become a successful franchisee?
All Urban Retreat at Home therapists are trained to NVQ level 3 (or equivalent) and are looking for a new challenge. The important thing is to be proactive, dynamic and enthusiastic. Although we have fantastic support it’s important to remember this is YOUR business, you need to have the drive to make a success of this opportunity.
What is the goal for the next 12 months?
To have teams of highly trained franchisees delivering a top service to delighted customers around the country. All therapists who would like to find out more about this challenge should register their interest online at
www.urbanretreat.co.uk/athome or to contact the team on 0844 793 8340 or
athome@urbanretreat.co.uk.
If you would like to book a service you should call 0844 793 8344, I look forward to meeting you!
URBAN RETREAT AT HOME - 0844 793 8340
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