Cruise News
Serenity’s $25m Facelift T
he grand two-week facelift cost $25million and was spread throughout the ship, from all 535 staterooms to the retail centres, pool deck, corridors and other spaces, in addition to a general sprucing for the entire interior and exterior of the deluxe vessel. Crystal president Gregg Michel explained: “In the past year and a half, we have invested well over $50m in our ships. The striking new spaces serve as a stunning backdrop to the incomparable service and choices that always characterise a Crystal holiday.” Interior designer Keith Rushbrook, principal at the Toronto-based II BY IV Design Associates, summarised the vision: “We wanted modern classic elegance. We wanted Fifth Avenue – crème de la crème New York-inspired living and retail spaces that people love and look forward to spending time in.”
Stateroom Style All of Serenity’s luxury accommodations received new appointments. While Crystal Penthouses were refreshed with new soft goods, Deluxe Staterooms, Penthouses and Penthouse Suites were completely transformed with new headboards, cabinets, sofas, curtains, pillows and custom carpets. Blu-ray players and flatscreen TVs were added and new modern lighting features, plus an elec- tronic “do not disturb” doorbell system.
Retail Re-Do The Apropos boutique was redesigned into three dramatic shopping spaces against a backdrop of rich Zebrano wood and herringbone rosewood. Massive sculptural aluminium screens graphically pop against grey smoked glass walls. A new area is dedicated to Christian Dior cosmetics, exclusive to Crystal and the largest of its kind that isn’t land-based. The Facets fine jewellery store also received a new, private sales area and a new, overall look mirroring a jewellery box.
Posh Pool Deck Guests can now lounge poolside on bright lime green, azure and mango sofas, lounge
chairs and circular pod beds, similar to those recently added to Crystal Symphony’s pool area.
Mood Lighting Lighting played a major role in the redesign. Dramatic new mood lighting enhances the romance of spaces, show- cases the headboards and warms the corridors, which also received new carpeting and engaging art work. The dramatic Silk Road restaurant will also unveil new carpets and fabrics at the end of June. Serenity emerged from dry dock for a series of Baltic, British Isles and North Cape cruises then, in August, she sails to the Mediterranean for a variety of late summer and autumn cruises. More info: call 020 7287 9040 or visit
www.crystalcruises.co.uk.
Summer 2011 I WORLD OF CRUISING 13
CRYSTAL CRUISES has completed the company’s longest and most involved remodel of their 1,070-passenger Crystal Serenity at the Blohm + Voss shipyard in Germany.
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