CONTENTS Features:
Volume 28 // Issue 2 Cover Story: The Industry’s #1 Resource 38 // Retail Wars: Same ® April/May 2011 |
me-mag.com RETAIL WARS:
3 Shops Use Proactive Tactics to Overcome Economic Meltdown in Santa Ana, Calif.
presented by
The Top 50 and Top 100:
28
20 // Products It’s Boatin’ Time! Waterproof your displays and be ready to highlight the newest marine gear. We give you our take on what features your customers are looking for.
28 // Industry Awards Announcing the Top 50 and Top 100 The Mobile Electronics Industry Awards presented by Guidepoint Systems has reached the first turn in the Race to Victory! Here are the Top 50 retailers and Top 100 Installers. See page 28 to find out how to vote and narrow the field to the Top 12.
32 // Business Coach 4 Tips To Make Your Store and Staff “Market Friendly” Understanding the difference between sales and marketing helps you cre- ate detailed strategies that improve your store’s performance in each area.
36 // Q &A
Rob Elliott: Where the Industry’s Focus Should Really Be ICE’s executive director puts a premium on investing to attract customers who grasp the value that a real mobile electroncis specialist provides.
More Articles
10 Shots 12 Editor’s Forum 14 Feedback 16 Stats
VOTE NOW!
See page 27
Water World: Move This Stuff From Shelves to Shore
Kick-A** Crew: These Guys are In-Store Performers
Goal, Different Paths (On the cover, L to R) Joe Khalil, Luis Cuenca and Becker Assad are sur- vivors of the downturn that swept numerous competitors out of business along Santa Ana’s Harbor Boulevard corridor. Each employed his own strat- egy, and each is looking at a different future. Read more on page 38. Cover Photos by Ken Wong
60 // Tech Skills Secret Sound AAMP of America’s Tony Tassillo shows his technique for creating more bass behind the factory grille in a 2005 Ford Expedition. Compustar reveals how to get remote start into a 2010 GTI.
Newsletters 52 // MERA
Project Consumer Confidence Chris Cook conveys the importance of an atmo-
sphere that is welcoming to more than just the traditional demographic. Urrrgonomics Automakers spend millions researching and ensuring that their user inter- faces are safe and can be operated with little distraction. When replacing a radio, make sure what you sell does the same.
56 //MECP Certification Builds Your Specialist Identity In an era of competition for consumers’ attention, Barry Vogel says that MECP is just one more way for you to stand out from everyone else.
Certified and Recertified Installers List 12 Master Installers top a list of 266 newly certified installation technicians.
17 Retailer Recommendations 18 Sales Snapshot 44 Web Analysis 46 Recognition
64 External Effect 66 Peer to Peer
April // May 2011
MOBILE ELECTRONICS (USPS 957-170) (ISSN#1523-763X) is published bi-monthly, with an additional issue in July, by Mobile Electronics Retailers Association, Inc. 85 Flagship Drive, Suite F, North Andover, MA 01845. Periodicals postage paid at Lawrence, MA 01842-8887 and additional mailing offices. POSTMASTER: Send address changes to Mobile Electronics PO Box 3186 Redondo Beach, CA 90277. Please allow 6-8 weeks for address changes to take effect. Subscription Prices - United States $35 per year, Canada $42 per year, Foreign $75 per year, Single copy price - $5; Buyer’s Guide $25. Please allow 6-8 weeks to receive your first issue.
6 Mobile Electronics April | May 2011
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