Retail Recommendations
NVS Audio, Elizabeth, N.J., likes: Pio- neer AVH-3300BT Multimedia System - “It’s a no-brainer -- it offers Netflix, Pandora YouTube, Facebook, MotionX, Navigation CD, DVD and touch screen for under $600 retail!”
Afterfx Customs, Stamford, Conn.,
likes: Escort 9500ci Radar Detector - “Always sells well. Our customers drive fast and need the protection.”
SQ Custom Autosound, Sarasota, Fla., likes: Audiovox Movies 2 Go 9 Rear- Seat Entertainment System - “We do a lot of expeditor business, so these units are in high demand.”
Sounds So Good Car Audio, Waynes- boro, Pa.,
likes: Sony XVN-660BT
Multimedia Receiver - “The TomTom GPS is idiot proof. It doesn’t matter if you’re young or old; it is seamless to operate.”
Sound Decisions, Racine, Wisc., likes: Kenwood KDC-X395 CD Receiver - “It’s got a great price point, bright display and tons of presets.”
Benchmark Audio, Horseheads, N.Y.,
likes: Memphis Car Audio C312 Sub- woofer - “It’s a great-sounding sub. We never have any problems with it. It’s priced right, and it’s profitable.”
Serious Autosport, West Palm Beach, Fla.,
likes: Morel Dotech Ovation 6
Components - “We focus on explaining to our clients why purchasing a better product makes sense and design all our car systems around the fact that we don’t ever settle for “average” and neither should any of our clients.”
Extreme Car Audio, Weymouth, Mass., likes: Avital 4013x Remote Starters - “They’re selling well because it’s a tough New England winter this year.”
KRAV Motorsports, Haltom City, Texas, likes: VAIS Technologies SoundLinQ - “Fully integrates XM or Sirius with Toyota, Lexus and Scion head units. The systems work, period.”
Sunset Imports, San Antonio, Texas, likes: Pioneer DEH-6300UB CD Re- ceiver - “Our customers really like the iPod compatibility, AUX input and color changing capability. Women especially like the pink and purple options.”
Pioneer DEH-6300UB CD Receiver
Street Sounds, Fairbanks, Ala., likes: Rockford P Series Subwoofers - “We’re having a sale to move out 2010 models to make room for 2011 models, and these woofers are doing very well.”
TOP 12 POSITIVE EFFECTS ON BUSINESS (BASED ON RESPONSES FROM 236 RETAIL LOCATIONS)
1. Repeat Business / Word of Mouth 2. Online Presence / Social Media Marketing 3. Offering Awesome Service 4. Product / Service Diversification 5. The Weather 6. “We Know What We’re Doing” 7. “We’ve Been Here a Long Time” 8. New Products 9. Tax Season Revenue
10. Lack of Competition / Selling Protected Brands 11. Proactive Selling / Upselling 12. Products With iPhone / iPod Compatibility Notables: Teamwork, Customers Upgrading Current Vehicles; Marketing; Foot Traffic
TOP 12 NEGATIVE EFFECTS ON BUSINESS (BASED ON RESPONSES FROM 240 RETAIL LOCATIONS)
1. Internet Competition 2. Poor Economy
3. Smaller Consumer Purchases 4. Lack of Qualified Employees 5. Consumer Awareness / Interest; Misinformation 6. Gas Prices 7. Unscrupulous Competition 8. Slow Floor Traffic 9. Smaller Profit Margins 10. Product Issues (Quality, Shipping) 11. Better OEM Quality 12. Poor Time Management Notables: Lack of Marketing Funds; Tougher Laws; Weather; Big Box Competition
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