WEB ANALYSIS
NVSAudio.com: Simp
NVS Audio figures very prominently in a Google search, including the store’s Web site, site content and a YouTube video.
With all of the choices available to promote yourself and your business for free on the Internet, you might think that having an actual Web site for your store is unnecessary. Not true: your Web site is the anchor for your entire Web presence, whether you use Facebook, MySpace, YouTube, forums or other free sites. However, you need to remember that promoting your business online is just like merchandising your store: you need to take the separate entities and ar- range them in such a way that they all work together and complement each other. In that regard, think of what you do online as your “online presence” as op- posed to having a Web site or Fabebook page. That said, the same old rules do apply for your Web
site. Your URL (Web address) should mirror your store name as closely as possible (with the exception of all the Extreme Audios out there), and your homepage should deliver as much as possible about who you are and what you do without clicking into your site. This applies whether you sell online or not.
NVSAudio.com, the Web site of NVS Audio in Eliza- beth, N.J., is interesting because it does not resemble
44 Mobile Electronics April | May 2011
the Flash-enabled, high-color graphic sites that many companies employ today. But does it deliver? Let’s look at the basics.
Web Address: ‘NVS Audio’ is a unique name, so the chances of the name being available as a Web ad- dress—without going into the .org, .us or .net realm —are pretty high. Tagline and Purpose: Right at the top of the page, you see ‘Because We Can! - Your New Jersey Custom Car Stereo Experts.’ It says what they do and the area the shop services. Contact Information: If this were an online shopping
site, the actual address would not be that important to show. However, since the site represents a brick- and-mortar location, the address should be located on the homepage, rather than having to click a ‘Con- tact Us’ link.
Changing Content: This is important because search engines like to promote sites that frequently change their content, especially on the homepage. NVS Audio changes its primary content regularly, ac-
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