Sales Snapshot STATS
Compared to February, March numbers were:
23.9% Flat
51.3%
24.8% Going Down
Going Up
March is typically a tumultuous time for retail, as post holi-
day “payback” on credit card purchases is in full swing, and the weather is in different phases depending on part of the country: warm (enough) on the West Coast, still snowing in some Mid- west and East Coast areas, and downright dangerous in others. Most of the retailers who responded credited tax returns and improving weather for the sales increase. Those who indi- cated a downward trend predictably named the economy in general, and gas prices specifically as the root cause.
UP: “It’s tax season, and people still have some money left
between the two months.” - BC Creations, Cleveland, N.C. FLAT: “Weather hasn’t changed much in Chicago. It’s cold,
but not as cold as February. Customers are still purchasing remote starters.” - Solomons Finest, Chicago, Ill.
DOWN: “Sales were very strong beginning just before Christmas and continued through the first week in March. Since then, sales have been lukewarm.” - Quality Car Stereo, Pensacola, Fla.
Sales Trends by Product Category: Up
Head Units Multimedia / Navigation Receivers Amplifiers
Speakers and Subwoofers Vehicle Security Safety Products
Integration/Processor Products Rear-Seat Entertainment Hands-free Products Installation Labor
56% 8%
Down Flat N/A 34% 2%
40% 17% 40% 3% 50% 35% 13% 2% 28% 23% 44% 5% 25% 21% 46% 8% 25% 20% 48% 7% 20% 26% 49% 5% 22% 21% 50% 7% 64% 5%
30% 1%
18 Mobile Electronics April | May 2011
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