. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tanning -BrandAwareness “
The efficiency of the product, its affordable price, its optimum quality, and its delightful and ”
original fragrance makes it a success - Christophe Therme,owner of Bronz’Express in France
So what sets the brand apart? “The fact this is a unique tinted self- tanning lotion,” says Christophe. “Thanks to the Acadèmie’s know- how, the formula never changed and has always remained the same. It has often been copied but never equalled.”
The brand has managed to remain ahead of any fighting competition by keeping the well-adapted Bronz’Express formulation a secret so that it can never be copied. The brand are constantly communicating with their clients and making the point that the product is unique and easy to use. “The brand name Bronz’Express alone sums up everything and sounds well. It can be understood by anyone all over the world,” points out Oonagh.
2006 - French Cosmetics move to a large purpose built warehouse, office and training facility in Trim, Co. Meath.
Bronz’Express always believed that the brand would be a successful one: “The concept was so innovative and revolutionary,” says Christophe. Still a success today, this is believed to be down to: “The efficiency of the product, its wonderful colour, its affordable price, its optimum quality, and its delightful and original fragrance.”
One of the first Bronz’Express adverts.
For more information on Bronz’Express contact French Cosmetic Distributors on 046 948 1091, or visit
www.frenchcosmetics.ie
2010 - Bronz’Express is featured on TV show Celebrity Salon.
2010 - The Sunday World runs a competition to find Miss Bronz’Express. The winner is Nicola Bennett from Limerick who wins a modelling contract and photo shoot in the South of France.
2011 - Bronz’Express celebrates its 50th anniversary and French Cosmetics will be running many special offers and competitions to celebrate the success of the brand.
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