. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Beauty -BrandAwareness “
Phyt’s are the most innovative company; they are really at the forefront of product
development and trends. - Virginie Claire, Founder of Virginie Claire Products.
”
with the president of the Phyt’s corporation Thierry Logre. She says: “The Phyt’s corporation has the most amazing research and development department that I had ever seen.
“Throughout my career I have travelled to many cosmetic product production companies in search of the ultimate product range and I was truly blown away by the scale of the Phyt’s operation. They are the most innovative company; they are really at the forefront of product development and trends.”
Products for pros
All Phyt’s products are certified organic with the Cosmenio label by Ecocert, meaning each product must use a minimum of 95% or more certified organic plant ingredients in their manufacture. They must also use ecological and environmental manufacturing practices and have the ability to completely trace the finished organic product back to its raw materials.
The range spans over all areas of skin care, with a variety of products that are available for retailing. Phyt’s also have a make-up range and a male range which broadens the brand out to an even bigger clientele.
For professional therapists Phyt’s offer a range of in-salon treatments including the Organic Satin Body Exfoliation Care, using an exfoliant comprised of Guerande sea salt to stimulate the blood circulation
January 2007: Appointment of an assigned PR campaign by Des Howett, including advertising.
May 2007: The opening of their new offices and dedicated training centre in Bohernabreena, Co. Dublin.
April 2008: Dearbhla Brennan is appointed as their Beauty Consultant.
January 2011: The new website
www.phytsireland.com is launched.
therefore improving oxygenation and glow of the skin. It gently lifts dead skin cells, leaving the body silky soft, with shea butter to nourish and protect.
Other treatments available include Modelage Lympho-Dynamic, Treatment ‘ZEN’, 100% Organic Active Slimming Care, Naturally Lighten Legs Care, Balance of the Back and Softness of the Back. With all these options on offer for salons and Spas there really is a Phyt’s treatment for every type of client.
One step ahead
The need to stay one step ahead in the market has led Virginie Claire Products to drive the Phyt’s brand forward in the industry with various advertising and marketing campaigns.
“We have a carefully planned beauty trade magazine programme and we have a newly developed website,” says Virginie. “Over the last four years we have worked with Des Howett one of Ireland’s top beauty PR consultants. He has worked his magic by achieving hundreds of Phyt’s product images featured in glossy magazines and newspapers, editorials and television appearances on RTE and most recently TV3 Morning Ireland.”
“We are constantly looking ahead for new ideas to set new trends,” says Virginie. “Our customers are the heart and soul of our business, we place our clientele as our highest priority.”
For more information on Phyt’s telephone Virginie Claire Products on 01 497 8833, or visit
www.phytsireland.com
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