> NETWORKING EARLY BIRD SPECIAL


The fifth in An Post Media Mail Unit’s series of Early Bird Clubmeetings in Fallon & Byrne heard fromMartin Glenn, theman who signed Gary Lineker forWalkers Crisps and is now CEO of Iglo/BirdsEye. After eating a breakfast designed and cooked by Ross Lewis of Chapter One,marketers heard how a humble Leicester brand was transformed into Britain’s biggest supermarket brand.


Liam Sheehan, An Post; Bobby Kerr, Insomnia; Amie Peters, An Post; Donal Connell, An Post; and Martin Glenn


Niamh O’Driscoll, Meteor Mobile Communications; Cathy Lawlor, 4Giftsdirect.com; and Avine McNally, SFA


Mark Ody, Lean Marketing, and Asta Lund, Diageo


72 Marketing Age Volume 5 Issue 1 2011


Martin Glenn, Iglo/BirdsEye, and Ross Lewis, Chapter One


Ken Barron, An Post; Daragh O’Reilly, Irish Ferries; and Joe Collum, Glanbia


James O’Connor, Creative Solutions; Fiona Curtin, AIB; and Dave Smyth, Ogilvy One


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76