TV transformed in Ireland’s digital world
7% of Irish adults access TV interactive services at least once a week – heavy weekday TV viewers are over a quarter more likely to do so
12% of Irish adults watch TV online – compared to 8% in 2009
14% of Irish adults view TV on demand – around half of these watch at least one hour per week
attitudes & beliefs radio
cinema
What else are they up to? TGI Ireland holds the key. demographics
outdoor
non-alcoholic drinks chemists products gardening
internet tobacco products
press food
household products communications & internet fi nancial services
Contact TGI Ireland: T: +44 (0)20 8433 4127 E:
irelandtgiteam@kantarmedia.com www.kantarmedia-tgiie.com
pets & pet food appliances & other household durables
tv (including satellite, cable and digital) sweet & salty snacks toiletries & cosmetics
shopping, retail & clothing holidays & travel
alcoholic drinks pharmaceutical & diy &
electronics & other personal items sports & leisure motoring
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