> CLOSE UP
Best Regional Ad Campaign/Ad: Lost Laptop Agency: Bloom Client: Fujifilm Copy: Gus Curtis Artwork: Aidan O’Connell Media: Mindshare
This year, the NNI introduced a new- category, Regional Press Ad of the Year, which was open to any ad that appeared in the pages of an NNI local or regional newspaper last year. The first winner of this category is
Bloom for its ‘Lost Laptop’ cam- paign for Fujifilm, which ran over a week in Metro Herald in February 2010. The campaign involved a series of
quarter page ads based around a character called Mark who had lost his laptop with all his wedding pho- tos on it. According to Bloom, the aim of the campaign was to “estab- lish the fact that one day it could be too late to move your prized snaps from laptop to picture frame”. “Our message needed to engage
rather than unnerve, to entertain rather than shock. We therefore devised a campaign to run in the Metro Herald that aimed to get peo- ple talking, tweeting, blogging, and, ultimately, dying to see the inevitable reveal.” Julian Borra said the campaign
was not a thing of beauty but was very clever and very refreshing. “It shows that somebody’s really think- ing about the medium, using the unique power of the newspaper environment to transform a simple sales message into a nice little story.”
AD/CAMPAIGN January Chair - Polo
February O’Leary’s Morning Coffee March April May June July
1,000Words Stuff the Bookies Apprentice/It’s Here August We’ve Made Space September Hello Ireland
October Seven Signatures – Seven Executions
November Strength, Barley,Warmth December Translucent Wrap
THE MONTHLY WINNERS AGENCY
Owens DDB Publicis QMP Bloom Bonfire
Brainfood – Beehive and Railings Boys & Girls Bloomsday
Ogilvy & Mather Carat Ireland Rainey Kelly
Kick Communications Chemistry
Publicis QMP
Boys & Girls Mediacom
MEDIA CLIENT Mediacom Volkswagen Mediavest Spar Mindshare Fujifilm Mediavest Betfair Mediaworks JohnWest Mindshare ISPCC
Carat Ireland Cadbury Dairy Milk Mindshare Marks & Spencer
Aegis Media eMobile Mediavest TG4
Vizeum Powers Whiskey Mediacom Audi Ireland
56 Marketing Age Volume 5 Issue 1 2011
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