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CONTENTS < Marketing Age INSIDE THIS ISSUE 22 10 34 IN BRIEF


A round-up of recent news WORD FROM THE WISE


Jeff French on the role of social marketing in promoting behavioural change


COVER STORY


The media tablet and its implications for media and marketers


TRENDS


The new opportunity of location-based marketing


SURVEY


Amas and MII look at digital marketing trends in Ireland


BRANDED


Starbucks celebrates being 40 with a new logo


34 32 28 22 10 18 MEDIAWATCH


Changing media consumption habits


SPONSORSHIP


Positive signs for the Irish sponsorship market


CLOSE UP


Top press ads for 2010 as judged by the NNI


SALES PITCH


Five trends for sales organisations in B2B


SPOTLIGHT


Customer relationship management in SMEs survey


PASTURES NEW


Who’s moving where in the world of marketing


BOOK REVIEW


David Connor reads Branded! NETWORKING


Photos and news from recent events


68 Volume 5 Issue 1 2011 Marketing Age 5 68 69 64 62 58 52 48 42 CAMPAIGN


Four guest reviewers pick their favourite ad campaigns


38


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