CAMPAIGN <
Bisley – Perfectly Organised
Developed by Hamburg-based Kolle Rebbe, this campaign has won a range of accolades over the last few years, including several Cannes Lions awards.
While the product is functional – Bisley makes serious organisational storage systems for architects and designers as well as standard office systems – the execution of this campaign is clear and subtly comical. The posters perfectly capturemy love of rigorously ordered
design with minimal detailing. I love that there is no copy other than the company strapline. Thought provoking, by only showing only what is essential, it is perfectly targeted. This campaign has been running for a number of years and
is an example of true longevity where a simple concept can be expressed through endless executions. It has stood the test of time and continues to look fresh and new. From the musical score to the iconic London under-
ground map and the simple clock face, the concept demonstrates the perfect organisation of the elements. It is a great example of where the strategy, identity and brand expressions are aligned, perfectly organised. Visual consistency has played a significant part in pre-
senting Bisley in a coherent way and the consistent tone of voice and meaningful messages have been important in reinforcing the brand attributes.
Aiden Grennelle is creative director at Image Now.
Volume 5 Issue 1 2011 Marketing Age 41
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