NETWORKING < MEASURING TRUST


The Irish findings of the Edelman Trust Barometer were presented at a breakfast briefing, held in associa- tion with The Marketing Institute, in TheWestbury Hotel at the end of January. The panel to discuss the findings – which included the fact that Ireland is ranked last out of 23 countries surveyed in terms of trust of govern- ment,media, business and NGOs – wasmade up of Enda Kenny, leader of Fine Gael and now Taoiseach; Barry O’Leary, chief executive, IDA; and Ger Colleran, editor, IrishDailyStar.


Fidelma Lucy, Atkins; Catriona Hennessy, Corporate Reputations; and Patricia Sugrue, Convention Centre Dublin


Ger Colleran, IrishDailyStar, and Tom Trainor, The Marketing Institute


Volume 5 Issue 1 2011 Marketing Age 69


Mark Cahalane, Edelman, and Enda Kenny, Fine Gael


Grainne Byrne, gbc Public Relations; Tom Trainor, The Marketing Institute; and Ann Daly, National Museum of Ireland


Felix O’Regan, Irish Banking Federation; Ronan Kinahan, Vibe Marketing; and Kevin Gallen, National Irish Bank


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