NEWS
“There is real competition in the handheld market from iPhone, but we believe 3DS will get traction.” The industry shares its views on 3DS p21
Ubisoft banks on 3DS mainstream appeal
Publisher confident Nintendo’s new handheld will draw in the masses ‘Connectivity just as important as 3D’ by James Batchelor
THE LAUNCH line-up may be packed with core- focused titles, but Ubisoft believes the 3DS will be as big a hit with the masses as the original DS.
The publisher has the biggest third party presence at launch, with eight games due in the first few months, including new Rayman, Ghost Recon, Splinter Celland Rabbidstitles. Ubi is confident Nintendo’s new handheld will more than live up to the success of its predecessor and the variety of its own line-up will reach out to all potential audiences. “Given the innovation that’s inside a 3DS and what it has to offer, it’s difficult to imagine a scenario where the 3DS isn’t bigger than the original,” said Ubisoft brand manager Jan Sanghera. “We’re expecting the 3DS to have a broad consumer appeal from launch and, as
The 3DS’ social and digital features will open it up to a wide range of consumers, says Ubisoft’s Sanghera (below)
“ by Dominic Sacco
A COLLECTION of gaming websites including
CheatsUnlimited.comare going under the hammer. Cheats Unlimitedhas been running for 12 years and is best known for its CheatMistress ads in specialist gaming magazines. It offers free news and reviews alongside paid-for tips and guides. It is part of the Ice Games network, which also includes Pocket-Arcade, GameBosh, iPhoneGamesUnlimitedand MobileGamesUnlimited. Ice Games’ owner Michael Halton – who says he has
6 March 11th 2011
We’re expecting the 3DS to have broad consumer appeal and have ensured we offer a range of titles. Jan Sanghera, Ubisoft
such, have ensured we offer a variety of titles. We’ve historically been a leader in games developed for new Nintendo platforms, and with eight games available during launch and more to come, we hope to maintain this position.”
Sanghera added that the
device’s mainstream appeal lies in more than just its
Cheats Unlimited up for sale
glasses-free 3D technology, citing the broad spectrum of online and digital functions found in the 3DS. “Nintendo is offering more than just something that appeals to the core gamer,” she said. “3D itself will be a massive draw, but also with its connected digital features that allow not just social gaming
gaming experiences, but also the ability to download and consume much more. “We’d expect 3DS to compete strongly in the broader handheld category, offering a wide range of good reasons for consumers to purchase it. All of which is brilliant news for third party publishers.”
Ubisoft: 01932 578000
Big brands back April’s trade awards
by James Batchelor
BATTLEFIELD 3, Mountain Dew and InComm Europe are sponsoring the 2011 MCV Awards.
Ice Games’ Mike Halton (left) is open to offers or an investment
pumped £250,000 into the network – is open to a buyout or investment. “The potential of Ice Games with a cash injection and the right people behind it is huge,” he told MCV. “It has some very unique ingredients and I'd love to
talk to any interested party about it.
Ice Games also currently
owns
VirtualGeneration.net – which focuses on 3D games – and gambling news site Gamblers-
Unanimous.com.
mike@ice-games.co.uk
The new EA game has teamed up with this year’s event as Trade Launch Partner.
Card manufacturers
InComm Europe and Britvic drink Mountain Dew have joined as Table Gift Partners. “This is a great opportunity to support the gaming industry as there is a significant overlap between
Battlefield 3 will be out in force at April 7th’s big event
energy drink and gamers,” said Britvic business development manager Lindsey Garland. To enquire about
sponsorship opportunities, email
Kathryn.Humphrey@
intentmedia.co.uk or call her on 01992 535646.
www.mcvuk.com
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