TRADE LAUNCH GUIDE
Splinter Cell, will offer an immersive game experience, one that we see core gamers and early adopters showing an interest in when they first purchase a Nintendo 3DS. “The family and kids market can enjoy titles such as Rayman, Rabbids and Combat of Giants: Dinosaurs Strike. Games like Asphaltand Driver Renegadecan appeal to a more mainstream gamer, where the thrill and competitive edge of racing is heightened in 3D. “Finally, James Noir’s Hollywood
Crimeswill also have broad appeal as a unique puzzle adventure. “We’ve historically been a leader in games developed for new Nintendo platforms, and with eight games available during launch and more to come, we hope to maintain this position.”
Ubisoft has pledged to “strongly support the platform throughout 2011 and beyond”, with titles such as Assassin’s Creed: Lost Legacy already confirmed to be in development. Sanghera is confident that the potential of Nintendo’s
www.mcvuk.com “
hardware more than justifies such investment – and not just because of the 3D technology.
She says: “Nintendo are offering more than just something that appeals to the core. 3D itself will be a massive draw, but the connected digital features that allow both social gaming experiences and the ability to download and consume much more, we’d expect 3DS to compete strongly in this broader handheld category, offering a wide range of consumers good reasons to purchase.”
It’s difficult to imagine that the 3DS won’t be bigger than the original. Jan Sanghera, Ubisoft
FOLLOW THE LEADER Of course, Ubisoft is known for championing any new games platform – particularly Nintendo’s. The firm was one of the first third-party publishers to embrace the Wii before it launched, it currently dominates the third-party space on Kinect and has quite clearly shown its faith in 3DS with its sizeable launch line-up.
The publisher’s close relationship with Nintendo has given it great insight into the 3DS’ key features,
as well as how well the handheld can live up to the world-conquering success of its predecessor. “Ubisoft have historically had a good relationship with Nintendo and achieved great success on both the Wii and DS platforms,” Sanghera says. “We’ve worked closely with them again to ensure our titles fully utilise the 3DS capabilities, right from when we first started developing the games with an early development kit to implementing the full 3DS functionality.
“Given the innovation that’s inside a 3DS and what it has to offer, it’s difficult to imagine a scenario where the 3DS isn’t bigger than the original. Therefore, its vital to have a variety of games and strong shelf presence at launch to appeal to a broad audience.”
With such a strong range of titles ready for launch Ubisoft is certain to fare well as the 3DS takes off. And with plenty more games in the works, you can be sure the firm will be a leader on the format, as it was on the original DS.
March 11th 2011 27
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