NEWS: DIGEST
“We’re not educationists so we have to work collaboratively with teachers, parents and more.” Sony on getting games into schools p39
UK SOFTWARE SALES MONITOR Your weekly guide to the UK games software market
WEEKLY MARKET VALUE: £21m No. 1 10 5 0
The market dipped this week despite the arrival of several new big-name games. The software market value fell 10 per cent week-on-week to £21m while units dropped 14 per cent to 887,494.
Pokémon Black and White and Fight Night Champion were this week’s best-selling games, forming the Top Three. Bulletstormand Killzone 3 continued to perform well at No.4 and No.5 respectively.
Week Ending March 5th 2011 15 £17.7m
819,731 Units
£23.3m
1,132,637 Units
£21.0m
887,494 Units
2. BATTLEFIELD 3 – LIMITED EDITION 360....................................................................................EA
3. YAKUZA 4
PS3...............................................................................Sega
4. DRAGON AGE II 360....................................................................................EA
5. BATTLEFIELD 3 – LIMITED EDITION PS3....................................................................................EA
6. MOTORSTORM APOCALYPSE
PS3...............................................................................Sony
Week Ending February 19th
Week Ending February 26th
THQ’s Dawn of War II: Retributiondebuted at No.17 while Trion Worlds’ PC MMO Riftbroke into the Top 20 at No.19. Evergreen sellers FIFA 11, Black Opsand Just Dance 2remained in the Top Ten.
Week Ending March 5th
The biggest new games out today (Friday, March 11th) include EA’s Dragon Age II, movie karaoke game Yoostar 2and Ubisoft’s We Dare. Shogun 2: Total Wararrives on Tuesday (March 15th).
7. DRAGON AGE II PS3....................................................................................EA
8. CRYSIS 2 LIMITED EDITION 360....................................................................................EA
9. DRAGON AGE 2 SIGNATURE EDITION 360....................................................................................EA
10. HOMEFRONT
PS3................................................................................THQ
Week ending: March 5th 2011 Source:
SHOPTO.NET
With just two weeks to go, Nintendo is pulling out all the stops to give everyone a taste of the 3DS experience
NINTENDO IS determined to make sure as many consumers as possible get their hands on a Nintendo 3DS ahead of its March 25th launch – and is getting retailers in on the act via its dedicated website. Consumers are directed to the constantly updated
www.TryNintendo3DS.co.uk area of the Nintendo 3DS website, where they can find a location to have their first Nintendo 3DS experience. The page will detail not only the large scale national ‘Believe Your Eyes’ tour dates, but also give them the locations of
all retail stores with a Nintendo 3DS, ensuring that all consumers can get up close and personal with a Nintendo 3DS. Consumers can also see more real people’s reaction to their first 3DS experience. Explained Nintendo's head of trade marketing Ben Taylor: “Seeing really is believing with Nintendo 3DS and getting it into store managers hands is vital in driving pre-order and advocacy at store level to shoppers. Nintendo has set a target of training 10,000 store staff on 3DS in the launch period focusing
on its key features of the console and launch titles. “This programme started
C UNTDOWN TO LAUNCH 14
Days to go
in February where 1,500 managers from the UK and Ireland had the chance to play the 3DS in four regional events. This is now being followed by an extensive regional training programme covering all the remaining retailers’ regional meetings and call centres. “The Reach field team is calling on all of our key stores to get the 3DS into the hands of all staff. Watch our for your local Nintendo Ambassador in your store.”
THIS WEEK THE 'BELIEVE YOUR EYES’ TOUR WILL BE VISITING: Westfield Shopping Centre, London Old Market Square, Nottingham
10 March 11th 2011
www.mcvuk.com 25 20
Total UK Software Sales Source: UKIE/Chart-Track and Intent Media PRE-ORDERS TOP 10
HOMEFRONT 360, THQ
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