MEDIA & MARKETING [INFO] CAMPAIGN OF THE WEEK HOMEFRONT
THQ guns for the mass audience with its latest marketing assault
Released: March 18th
Formats: 360, PS3, PC
Publisher: THQ
Developer: Kaos Studios
Price:
£49.99 (consoles), £39.99 (PC)
Distributor: Advantage
Contact: 0121 506 9585 PRINT
In addition to targeted print ads, Homefronthas also received plenty of editorial support and coverage over the past few weeks – all of which has been highly positive. CVGdescribed it as “the thinking man’s Black Ops”.
TV
THQ kicked off the TV advertising for Homefrontwith a spot during the recent Chelsea vs Manchester United football game. The ad was aired on Sky Sports 2 and Sky Sports 2 HD, reaching thousands of viewers.
RETAIL
Pre-order incentives have been secured with key retail partners such as GAME, giving players access to multiplayer content, including an air recon drone and auto repair ability. This content is also available in the Resist Edition for PC, which comes in a Steelbook case.
PR
The specialist gaming press has been receiving PR materials over the past few months tying in with the fiction of the game. In addition to a Korean phrasebook and invasion reports, MCV received a rather worrying dossier on what the next twenty years holds for one of our own.
REVIEW SCORES MCVprovides the most important average review scores of the last few days – all sourced from Metacritic 85
Fight Night Champion Xbox 360 EA
84
Bulletstorm PS3 EA
82
Dawn of War II: Retribution PC
THQ 87
Pokemon: Black Version DS
Nintendo 78
De Blob 2 Wii THQ
MEDIA WATCH: POKÉMON BLACK & WHITE
The buzz behind one of the biggest upcoming titles
“If you have never played Pokémon, get off your ass and get Black/White. Aside from a weaker line-up of monsters (largely an aesthetic complaint), this is the best Pokémonhas to offer on every level. It proves that the Pokémon series is still rock solid after a decade and a half.” Jack De Vries
12 March 11th 2010
“Pokémon Black & White is far from a series overhaul, and given how Pokémania has never really died out, it’s perhaps understandable that it isn’t. This could – and perhaps should – be the swansong to the Pokémon formula we’re used to, but if it is then it’ll go out at the very peak of its existence.” Ashton Raze
“Black/White, for the length of its excellent story mode, simply reminds us what we are nostalgic for: setting out into the wild grass with but one Pokémon to our name and catching ‘em all. Forget what people say, it turns out you don’t realise what you had until it returns. Welcome back.” Matthew Castle
“While die-hards might still prefer HeartGoldand SoulSilver, the fresh approach and impressive visuals, draped over a tried and true frame of addictive, highly nuanced battle and customisation, make Black/Whitethe defacto catch-all solution to monster collecting on DS.” Nameless Games Journo
www.mcvuk.com
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