NEWS
“E3 and Tokyo Games Show are trade fairs. Gamescom is the only event addressing all target groups of the industry.” Oliver Kuhrt speaks to MCVabout Gamescom 2011 p20
UK Xbox gamers spend £64 a month Microsoft reveals findings of gamer survey 13 per cent spend over £100 on Xbox games
by Dominic Sacco
ON AVERAGE UK Xbox 360 gamers splurge £64 a month on their hobby according to Microsoft. The format holder’s ad sales department – Microsoft Advertising – also found that 13 per cent of gamers spend more than £100 on 360 games each month.
The findings were part of a survey of 251 UK Xbox 360 gamers aged between 25 and 34 years old. The data was shared exclusively with MCV. 360 owners also play around seven different games each month on average. 83 per cent of Xbox 360 users game three to four times each week and 41 per cent play for three or four hours per day.
The most popular games are shooters, followed by racing and RPGs. One third of Xbox Live gamers play casual games or MMOs, and
One third of of Xbox Live gamers play casual titles
Motorbike mag to push SBK game
over a third play gambling titles. 360 gamers go online almost every day each week – by contrast, the average male checks websites five days a week. “Compared against the average male, gamers represent an attractive proposition for marketers,” says Microsoft Advertising’s
“ by Christopher Dring
THREE NEW professionals have joined Namco Bandai’s PR and marketing team. Former Vivendi and Koch man Gary Chantler has joined the company as product manager, working on upcoming titles including Ridge Racer Unbounded, Inversionand other currently unannounced projects. He joins Blaise Rodier, who recently joined Namco Bandai and will look after Dark Souls, the 3DS catalogue of titles (including Ridge Racer 3D), Earth Defense Force, Dragon Ball Zand Naruto. The firm has also hired Joseph Walsh as PR and
6 March 4th 2011
marketing support. He will work within the UK marketing team to manage customer services, communities, events and IT.
The new recruits join product manager Lauren Bradley and PR executive Peter Oliver. Bradley is working on the Tekken
BLACK BEAN has partnered with specialist magazine Motor Cycle Newsto promote its upcoming motorbike racer, SBK 11.
Gamers are more attractive to marketers than average males.
Julie Forey, Microsoft Advertising
head of research for data and analytics Julie Forey. “Earning a higher wage, being advocates of premium goods and over half playing for more than three hours each day, this provides firms with a profile from which they can base their message.”
www.advertising.microsoft .com/uk/home
Namco Bandai bolsters marketing team
The tie-up has already resulted in SBK-branded bikes and demo pods filling up a booth at the Carole Nash MCN Motorcycle Show at ExCeL London, which was held last month.
The pods gave users the chance to play last year’s game. SBK 11will also be promoted online and in the weekly MCN publication ahead of its May release.
Chantler, Rodier and Walsh (pictured left to right) will work on Namco Bandai’s biggest releases
franchise, Ace Combat, The Witcher 2 and Yoostar 2. “I’m delighted by the strong passionate dream team in the UK marketing department,” said Namco Bandai’s UK marketing director Lee Kirton. “We now have a very challenging time ahead with some incredibly exciting
titles and this is the perfect team focused on achieving our success.”
Kirton added that the team is now in place to help drive the company’s ambition to become a Top Five global publisher. Namco Bandai: 020 8222 9700
The game is created by Italian games developer Milestone and will be distributed in the UK by Tradewest. “Working with a media partner like MCNis a fantastic opportunity to promote the SBKvideo game brand to an audience passionate about superbikes,” said Tradewest’s senior European brand manager Aidan Minter.
“Milestone looks to deliver the ultimate motorbike racing game in May 2011.” SBK 2011will be released on PS3, Xbox 360 and PC. Tradewest: 020 7456 0450
www.mcvuk.com
^
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84