In association with:
TERRITORY REPORT: EASTERN EUROPE THE FACTS
MARKET VALUE (For Poland, Czech, Hungary, Slovakia)
100 150 200 250 300
50 0 2009
[POLAND] Population: 38,192,000 Currency: Zloty GDP (Per Capita): $12,575 Capital City: Warsaw Language: Polish
[CZECH REPUBLIC] Population: 10,647,940 Currency: Czech koruna GDP (Per Capita): $19,084 Capital City: Prague Language: Czech, Slovak
[HUNGARY] Population: 10,005,000 Currency: Forint GDP (Per Capita): $12,926 Capital City: Budapest Language: Hungarian
[SLOVAKIA] Population: 5,429,763 Currency: Euro GDP (Per Capita): $15,906 Capital City: Bratislava Language: Slovak
needed from the channel and in many cases delayed payment from the channel, a local distributor will have a challenge to make this work.”
DEVELOPMENT
The region has a strong community of well-known developers. Techland is best known for its work on the
www.mcvuk.com “
Digital Distributor for Online Games Specialising in Eastern Europe
www.tripleacodes.com sales@tripleacodes.com
Compare market size to sales and it becomes clear more games are pirated. Michal Ferlas, Testronic
TripleACodes andTripleACodes logo are RegisteredTrademarks of TripleACodes Ltd. All other logos, Trademarks or RegisteredTrademarks are properties of there respective
owners.All rights reserved.
Total software market value in Poland – the largest territory in Eastern Europe – showed year-on-year growth in 2010 (based on data from between January and October).
[SERBIA] Population: 7,306,677 Currency: Serbian dinar GDP (Per Capita): $5,262 Capital City: Belgrade Language: Serbian
KEY RETAILERS: Poland: Empik, Media Markt, Saturn,
Gram.pl,
Ultima.pl Czech: JRC, GAME
DISTRIBUTORS: Various: Koch Media Poland: CD Prjoekt, Cenega, LEM, Techland Czech: Hype, Conquest Hungary: Magnew, Antec Serbia: Computerland, Extreme
Unit sales grew by three per cent, while value rose by 15 per cent. This was driven largely by the console software sector, which has shown
2010
substantial growth. The PC sector, which traditionally dominates, is flat. There is still some way to go before consoles overtake the PC, but there are signs that this is starting to happen. PlayStation Move and Kinect saw successful launches, with both devices selling out quickly. To this day, they continue to be in short supply.
Total - €272m €166m €151m Source: Catapult Business Solutions Total - €296m
€121m
€130m
March 4th 2011
47
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84