DISTRIBUTION SPECIAL PROFILES: A GAME / IDEAL / KEYNE
A GAME DISTRIBUTION
This new indie- friendly distributor has just introduced some ambitious offers. Dom Sacco speaks to operations director Adam Harris about the deals
AFTER setting up in October, A Game
Distribution has achieved constant month-on-month growth thanks to its competitive pricing and cost-effective promotions. It distributes games, accessories and consoles and offers white label logistics for any store or promoter in Europe. In January the firm introduced a ‘Day Three Delivery’ offer exclusive to independent retailers, which promises a better price on any new triple-A title delivered on the third day after its release. Customers who spent more than £4,000 with the firm in February received a top-of-the-range console. This was either a 250GB Xbox 360 with Kinect, a 320GB PS3 with Move or a 3DS with Rayman 3D.
IDEAL SOFTWARE
Long-running Ideal Software offers 1,000 different product lines and promises high levels of service. Owner Paul Williams tells Dom Sacco about the business
FROM the latest game releases to budget PC titles, controllers and memory cards, Ideal Software provides a complete service. Since it was established in 1993 the firm has grown 1,000 different product lines of physical stock and has built a strong reputation within the industry. It has also grown around 12 per cent year-on-year. The company offers a variety of official gaming accessories as well as Logic 3 products which complement the software it supplies as ideal margin makers. Owner Paul Williams is a firm believer of open distribution, which allows multiple firms to distribute the same product to market. Ideal Software also boasts seasonal opening hours, guaranteed next working day delivery and friendly customer services, putting the company in good stead for the year ahead.
44 March 4th 2011
And this month A Game Distribution introduced its ‘Complete A Game’ promotion where the final game in any carton is free. For example if the retailer
“ INFO
Founded: 1993 Members of staff: Small team Based: Bedfordshire Key territories: Global Contact: 01767 689720 Website:
www.idealsoftware.net
customers to let A Game Distribution assist in sourcing hard-to-find and discontinued SKUs.
We are focused on providing the best deals to independent retailers.
Adam Harris, A Game
orders 14 PS3 games they get the 15th free. “We are focused on providing the best deals to indies,” says operations director Adam Harris. The firm primarily focuses on triple-A new releases, but also encourages its
Harris also guarantees to provide the levels of stock required to run a successful game campaign. In a market that is becoming increasingly competitive – particularly to independent retailers – A Game Distribution offers them a new cost-effective solution with regular deals and promotions via its mailing list.
Later this month A Game Distribution will launch a full service website for existing customers with live stock updates, allocations, ordering and delivery tracking. It also hopes to expand over the next few years and will open
additional warehousing later in 2011.
KEYNE DISTRIBUTION
This firm prides itself on its close relationships with customers and clients. Dom Sacco speaks to Keyne Distribution’s David Jones to discover more
OVER the last 12 months Keyne Distribution has expanded into several new territories and is increasing its product range. The firm has been in business for over eight years and prides itself on building friendly relationships with its range of customers including a number of independent stores. It distributes new releases including plenty of triple-A titles and offers next-day delivery. David Jones from Keyne’s export sales division tells MCV: “Our biggest challenge is to keep our customers happy and try to make money at the same time. “We find customers like to have a choice when they buy their stock.” Over the coming year Keyne Distribution hopes to continue offering competitive prices and excellent levels of service to all its customers, while looking into other revenue streams.
INFO
Founded: 2009 Members of staff: 2 Based: London Key territories: UK, Europe Contact: 020 7016 7777 Website:
www.agamedistribution.com
INFO
Founded: 2002 Members of staff: 7 Based: Milton Keynes Key territories: Europe, Asia, South Africa, Australia Contact: 01908 821047
david@keynedistribution.co.uk Website:
www.keynedistribution.co.uk
www.mcvuk.com
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