DISTRIBUTION SPECIAL PROFILES: BRIGHT RED / USD
BRIGHT RED ENTERTAINMENT
Following its success delivering games to garden centres, Bright Red is
introducing stock to more non-gaming outlets this year. Commercial director Mark Williams explains the firm’s plans to Dom Sacco
WHO says garden centres only have to stock plants and pots? Bright Red Entertainment certainly don’t – the distributor has just finished its trail of stocking games in non- specialist outlets.
It launched a pallet Game Depot display concept in petrol stations, garden centres and newsagents last year. Following its success with the trial it is now finalising deals with two large retail chains and one big-name petrol station, which will see its Game Depot branded FSDUs shipped to 250 store fronts for Easter and beyond. Bright Red Entertainment offers tailor-made value triple packs for retailers and supplies UK and European stores with products for campaigns, promotions and bundles. It has also recently
UNITED SOFTWARE DISTRIBUTION
USD boasts a large catalogue of stock and a strong reputation in the sector. Dom Sacco chats with director Dave Cotton about future plans
WITH OVER 100,000 units of stock and more than 20 years of sales experience, United Software
Distribution has built a sold and dependable business. The firm specialises in PC games distribution but also buys and sells all back catalogue console games as well as offering closeouts. It also sells into several big- name retailers including GAME, GameStop, HMV and Morrisons. Director Dave Cotton says USD’s integrity and personal touch makes it stand out.
“In my opinion economics dictates that added value comes in the form of honesty, integrity,
reputation and attention to detail,” he tells MCV. “Existing customers can trust us to deliver what we say we can in a speedy and
40 March 4th 2011
efficient way. And all potential new customers can expect that very same service and personal touch.” The firm has grown its customer base and supplier base this year after
“
retailers are currently missing out on. Cotton adds:
Casual video games now represent a growing sector of our market. Dave Cotton, USD
introducing a bespoke online office. It also hired two new members of staff. One of the notable
changes USD has identified in recent years is the explosion of casual games – something it says plenty of
“Undoubtedly casual games now represent a growing sector of our market. “It’s almost like a ‘silent sector’ which only a few retailers to their credit have embraced – and they are seeing the benefits. “I often wonder why so many buyers almost refuse to accept the existence of the 35-year-old to 45-year- old demographic who have more disposable income than the rest put together.” USD saw great success with a certain casual PC hidden object game – Deadtime Stories– which has now sold in excess of 10,000 units. “More titles like this will be appearing from USD this year, so don’t miss out this time,” says Cotton.
taken on two new members of staff to help cover purchasing and increased workload in the warehouse. The firm says its success comes down to its strong
“
We hope to continue our growth by
offering low-cost opportunities. Mark Williams, Bright Red
relationships and innovation. “We have grown our business naturally by maintaining our excellent relationships with UK publishers,” says commercial director Mark Williams. “We’re also launching our Game Depot concept,
supplying our triple pack solution into key UK retailers, signing up the prestigious Shure range of headphones and earphones, as well as continuing our long standing overstocks and clearance business.” Bright Red Entertainment is aware of the greater need for retailers to supply customers with a wider range of products to maximise revenue – something it says it can provide. Over the next few months the distributor hopes to continue its steady growth by offering new innovative ideas to clients. “We hope to continue our
year-on-year growth by offering our customer base low-cost high-revenue opportunities. We are looking to evolve our business to meet our customers’ needs.”
INFO
Established: 2000 Members of staff: 10 Based: Milton Keynes Key territories: UK, Europe, PAL markets Contact: 01908 582477 Website:
www.reddist.co.uk
INFO
Established: 2005 Members of staff: 8 Based:Wellingborough, Milton and Sywell Key territories: UK, US, Europe, Australia Contact: 01933 227220 Website:
www.usdlimited.com www.mcvuk.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84