RECOMMENDED: POPCAP
PopCap Games range The casual games giant’s biggest hits head to retail. James Batchelor explains why these still appeal to the masses
CASUAL GAMES often have a timeless quality that traditional triple-A blockbusters cannot hope to recreate.
Not only do they appeal to the competitive core gamers with their addictive challenges and innovative mechanics, they also call out to a broader audience.
And the simplicity of titles from companies such as PopCap means that the gameplay never really ages, so new consumers can discover their charms at any time. It’s the winning formula that has driven the growth of several
58 March 4th 2011
companies in the past few years, but none more so than PopCap. The developer specialises in all- encompassing puzzle and strategy games that cater to all tastes, and has accrued a massive audience across multiple formats, including PC, consoles and iOS devices.
THE BEST DEFENCE As part of its partnership with Mastertronic, PopCap has released some of its biggest successes as budget price PC titles, appealing to the original audience that fuelled its rise to power.
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New consumers can discover the charm of PopCap’s games at any time.
Leading the way is Plants vs Zombies: Game of the Yearedition, the ultimate iteration of the hugely popular tower defence game. For the uninitiated, the objective is to protect your home from a cartoonish zombie horde by position special plants around the garden that fire weapons or block the undead’s advance. The Game of the Yearedition features additional challenges, new achievements and the Zombatar: a zombie creator that allows players to create their own custom cadaver to be used in-game.
www.mcvuk.com
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