DISTRIBUTION SPECIAL PROFILES: ANTIGRAV / IGS
ANTIGRAV Accessories
distributor AntiGrav has increased its supplier base over the past year. Dom Sacco questions sales director Robert Orchard about its product range
ANTIGRAV has one of the biggest collections of game peripherals available to order today, with over 2,000 product lines across 20 different vendors. This includes licensed products featuring branding from Mario, Sonic, Ferrari and more. Peripherals include PowerA DS starter kits, Thrustmaster steering wheels, Orb headsets, Venom battery packs and Polaroid Wii Remotes. “Our product ranges include unique and innovative lines with licensed accessories from some of the most
recognisable global brands,” says AntiGrav’s sales director Robert Orchard. “Our service is taliored to meet the requirements of each individual customer from drop shipping through to bulk FOB supply.”
IMPACT GLOBAL SOLUTIONS
IGS has picked up a number of hot properties such as Star Wars and LittleBigPlanet. Divisional sales director Chris Malone reveals the full details to Dom Sacco
WITH ITS own range of Game On accessories, licensed products and merchandise, Impact Global Solutions offers many margin makers at affordable prices. The firm distributes the official Sony-licensed LittleBigPlanet 2and Raving Rabbids line of products including key rings, plush toys, mugs, bags, wobble heads and more. But the big licensed property it picked up is from a galaxy far, far away. Its new Star Wars
products come in the form of 3D lenticular cases and accessory packs for the upcoming Nintendo 3DS. The former include a cleaning cloth, stylus and wrist strap and feature iconic imagery of Darth Vader, Yoda and more. They also come with an
affordable RRP of £12.99. 38 March 4th 2011 “These licensed products
make for strong impulse purchases with good retail price points,” says divisional sales director Chris Malone. “By being affordable these create an increase in
“
months in terms of both units and value. It claims it is one of the leading firms that deals with third party peripherals.
Stores can make more money on a £10 plush doll than they can on a new game.
Chris Malone, IGS
margin for retailers. Stores can make more money on a £10 plush doll than they can on a new game which sells at £39. Accessories have a much higher margin.” IGS has doubled its business in the past 12
The firm also offers audio accessories such as small speakers which can be plugged into game devices such as the DS. And by manufacturing and distributing the products, retailers can use IGS as a one-stop destination for leading peripherals. Throughout 2011 and beyond IGS aims to add even more top licensed properties to its portfolio. “We want to create more multiformat products in the Game On range, for
example headsets that work across all formats,” adds Malone. “This adds value to retailers who don’t have much space for separate format SKUs in store.”
This huge accessory range combined with its bespoke service has helped AntiGrav increase both its supplier base and customer portfolio over the past year.
“
in-store offer,” adds Orchard. “As a ‘one stop shop’ for over 20
There is a
growing demand for accessory- based gaming in the industry. Robert Orchard, AntiGrav
“In what has been a tough past year, manufacturers have been looking to increase their retail penetration whilst retailers have been looking to consolidate the number of suppliers they have to deal with but still maintain their
accessories brands, we have been able to provide a solution for both retailers and manufacturers alike.” AntiGrav also plans to expand into the iPhone and iPad accessories market following the huge success of those handheld platforms over the past few years. Meanwhile, it is confident that new hardware launches such as the 3DS will help boost sales for both manufacturers and retailers. “We are hopeful that 3DS will deliver some great add- on sales from launch through to Christmas. “And this, coupled with the growing demand for accessory-based gaming, will help to deliver yet another successful 12 months for AntiGrav.”
INFO
Established: 2008 Members of staff: 12 full- time with temporary staff drafted in at peak times Based: Chertsey, Surrey Key territories: UK Contact: 01932 454929 Website:
www.antigrav-media.co.uk
INFO
Established: 2000 Members of staff: 15 Based: Exeter, Hong Kong Key territories: UK, Europe, Dubai, Australia Contact: 0845 600 1676 Website:
http://igs-group.com/
www.mcvuk.com
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