100%


Revenue Share By Monetization Type (US) 100%


88% 71% 64%


51%


75%


75%


50%


50% 15% 5% 25% 14% 15%


5% 7%


0% June 2010 Dec 2010 0% 25% 7%


34%


June 2010


Revenue Share Paid Applications Revenue Share Paid Applications Within App Purchases Revenue Share Free Applications Within App Purchases


Source: Distimo


Dec 2010


With Apple’s in-app purchase system, many newspaper and magazine apps let iPad users buy individual editions or subscriptions from within the app. Articles published by the Wall Street Journal and Forbes in February 2011, reported that Apple are now enforcing the rule which states all in-app purchases need to be made via the Apple payment system- a move which could be detrimental to many publishers and developers who avoided doing this in the iPad’s first quarter.


8


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18