Quarter one trends update


Since our report on the first quarter of iPad results, further studies and research has been carried out which support and, in some cases, exceed previous figures.


Below are some brief updates where more up to date statistics were available.


• iPad is fast becoming the most popular mobile device


Morgan Stanley analyst Katy Huberty projected 16 million iPads would be sold in the first 12 months alone. In fact, approximately 14.8 million were sold in the first nine months on sale. These figures, released by Apple, suggest iPad sales will in fact exceed her predictions.


Previously, a Yahoo survey stated 35-44 year olds made up the greatest proportion of iPad owners, but according to a Neilsen Company report conducted in December 2010, 25-34 year olds now make up the core ownership of iPads.


At the time of the last publication, it was only known that consumer awareness of the iPad was ‘very high’. Adage have since reported in January 2011 that 90 percent consumer awareness amongst people surveyed. The same studies also found 21% of 18-34 year olds intended to buy an iPad.


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