“Our iPad app is actually easier to use than our Web site.” Han Yuan, Director of engineering,


“ platform business solutions and mobile at eBay inc.


As well as eBay, a number of retailers are hugely benefiting from the shopping experience offered on the device. Wine.com achieved over 8000 unique downloads of their iPad app in the first two months it was available. While Wet Seal, a retailer of teenage girls apparel, has stated that whilst promoting back-to-school clothing, they


had close to 1 million outfit views via the iPad app alone.


Forrester has examined the mobile traffic driven to its own retail site. It found that 45.5 percent of traffic driven from mobile devices was from the iPad.


Typical Mobile Traffic Report from Forrester Retail Site


iPad iPhone iPod touch Droid Blackberry Tour Blackberry Onyx Samsung Moment Other Mobile


Source: Forrester 12


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