• iPad is changing the rules of digital publishing


Despite the unprecedented initial magazine app sales reported in the quarter one report, the extremely high launch sales of a number of high profile eMagazines somewhat distorted their rate of adoption on the iPad as a whole. More recent studies have shown that these figures have dropped after the initial issues. Mashable.com has reported that sales performance of eMagazines on the iPad roughly correlates with the title’s performance on the news stand, which show a higher initial sales for launch.


• iPad is becoming a major gaming platform


According to figures published by the app store analytics company Distimo, Gaming apps maintain the highest proportion of apps for the iPad, however they do not account for quite such a high proportion of all apps. In our previous report we highlighted the figures of April 2010, which showed that around 30 percent of all apps for the iPad were games. In contrast to this, gaming apps now represent only 23 percent of all iPad apps.


• iPad is creating a netbook sales drop


The decline of Netbook sales reported in the Q1 findings appears set to continue in 2011. Acer’s sales manager has stated that this year “tablet launches will begin a gradual replacement of Acer’s small laptop-style netback computers, in line with market demands”.


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