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The findings of this study are supported by research carried out by The Neilsen Company, which found that iPad users were far more receptive to advertising than users of other devices and that users were more likely to make a purchase as a result of an advert on the iPad compared to any other device.


iPad users are far more receptive to advertising Receptivity to Advertising


I am more likely to look at ads if they have an interesting video


I enjoy ads that have interactive features


I am more likely to click on ads that are simple text ads


Ads on my connected device are new and interesting


I like to see what ads can do on a connected device


20% 19%


37% 23% 19%


26% 27%


40%


25% 25%


39%


Apple iPad Apple iPhone


All Connected Device Owners


49%


40% 39%


46%


iPad owners are more likely to make a purchase after viewing an ad Response to Advertising


I made a purchase on the internet via PC I made a purchase at a store


I made a purchase over the telephone


I made a purchase directly through my connected device


I searched for more information


I clicked on an ad to view the full advertisement or product offering


Used or requested a coupon through an ad


Discussed a product or service that I saw advertised , with a friend or family


7% 9% 10% 13%


Apple iPad All Devices


Source: The Neilsen Company 10 7% 8% 5%


18% 18%


22% 20% 36% 27% 24% 10% 12%


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