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The growth of the iPad as an eBook reader appears set to continue into the decade. An online survey conducted by The Bookseller in October and November 2010 forecast that eBooks would eventually be read primarily on tablet devices. Nearly one third (31.8%) of respondents forecast that the iPad or devices like it would be the most commonly used eReader platforms by 2015.


A survey by ChangeWave Research of 2,800 consumers suggests that these predictions are well founded, and if anything, conservative in their forecasts, given the projected adoption rate of the iPad as an eReader.


Future e-Reader Buyers - Next 90 Days Nov 2010


Which of the following eBook Readers will you most likely buy?


50% 40% 30% 20% 10% 0%


68% 33%


18%


4% 1% iPad (Apple) Kindle (Amazon) Nook


(Barnes & Noble)


Sony Reader (Sony)


2%


A Smart Phone with eBook Capability


Other/Don’t Know/NA


Source: ChangeWave Research


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