5


In a year in which Amazon announced eBooks outsold paperbacks on its website in the final quarter of sales, ChangeWave Research indicates that the iPad successfully claimed much of the eReader market from its more established competitors.


“


80% 60% 40% 20% 0%


68%


Feb ‘10


Current eBook Reader Ownership Nov 2010


Which eBook Reader do you currently own? 62% 47% 32% 16%


Aug ‘10


Nov ‘10


Source: ChangeWave Research 13


Amazon Kindle Apple iPad


iPad is becoming one of the most popular eBook reading devices


While 2010 will undoubtedly be remembered for the unprecedented success of the iPad, it will also be considered the year eBooks (digital books) achieved success on a major scale. Global sales of the eBook rose by approximately 400 percent and achieved nearly $1 billion sales in the process.


“Publishers need to take digital seriously, they must make it the new default for publishing, preparing for a day in which physical book publishing is an adjunct activity that supports the digital publishing business”


James McQuivey, Forrester Research


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