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In the past 12 months, application downloads from Apple’s App Store have skyrocketed. Figures published by Apple state that seven billion apps were downloaded from the store in 2010 alone, with the achievement crowned by the ten billionth download in January this year.


“ “ “The App Store has surpassed our wildest dreams”


Philip Schiller, Senior vice president of worldwide product marketing, Apple Inc


Apple’s App Store continues to dominate the app store market


“Many are wondering if the app frenzy we have been witnessing is just a fashion, and, like many others, it shall pass. We do not think so.”


Stephanie Baghdassarian, Gartner Research


Such rapid growth of Apple’s app market in 2010 can in no small part be attributed to the iPad’s popularity during the same period. According to research carried out by The Neilsen Company, 91 percent of iPad owners have downloaded at least one application for their device, with 63 percent of those downloading a paid application.


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