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A recent study by price comparison website Kelkoo has found that eCommerce sales now represent more than 10 percent of total retail sales in the UK. It is no wonder therefore that retail businesses are making ever increasing efforts to maximise their online sales. In order to do this though, it is essential for retailers adapt to the evolving technological landscape, and cater for increasingly popular devices such as the iPad.


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Using specifically tailored apps, a number of companies have found that the iPad can be an exceptional tool for generating revenue from eCommerce. Its vivid, tactile approach to online shopping is one that retailers are now beginning to exploit.


“The iPad is the first mobile device where eCommerce really flourishes” Munjal Shah, Head of commerce sales, Google


The iPad is increasingly being used for eCommerce


“Many retailers report that already half of what they consider to be mobile traffic is coming through tablet devices.”


Forrester Research


In the past year eBay have reported that shoppers using an iPad spend on average 50 percent more than PC users, with unique visitors to the site who make a purchase spending on average $85 per week.


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