Apple iPad - Trends & Statistics 2


“We are firing on all cylinders and we’ve got some exciting things in the pipeline”


“ Steve Jobs, Apple CEO


Since our first iPad trends report, published in October 2010, the device has continued to break boundaries. As Apple’s most successful product in its first year on sale, it would not be an exaggeration to say that the iPad has revolutionised the personal computer market and the technology industry as a whole.


Its immersive, enjoyable and personal take on the mobile computing experience has proven extremely attractive to consumers and developers alike. The impact of this innovative approach to mobile media computing has been reflected in its unparalleled success in the market.


In just under a year on sale, upwards of 14.8million iPad’s have been sold around the world, with 7.3 million being sold in the 2010 Christmas quarter alone.


In this Q2 report we highlight further evidence of trends identified in the previous quarter’s report and discuss even more trends and statistics that have emerged since.


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