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Advertising on the iPad is more effective than print


“Advertising in digital magazines can more effectively engage readers and create stronger purchase intention than similar static ads in print.”


Dave Dickson, Product Marketing Manager, Adobe


Research carried out examining the effect of iPad advertising in 2010 has largely found that ads viewed on the iPad are more effective than both print advertising and advertising on other digital platforms.


In a study carried out by Alex Wang, Ph.D. of the University of Connecticut, consumers were asked to gauge their reactions to different types of advertising. The study found that the interactive ads on the iPad were consistently better received than static print advertising. The test subjects were required to assign a rating (with 9 being the strongest), to a variety of different criteria. The results of this study can be seen below.


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