OUR BIGGEST EVER POKÉMON MARKETING CAMPAIGN WILL COMMUNICATE THE MOST INNOVATIVE AND EXCITING CHANGES TO THIS LEGENDARY SERIES PRIOR TO ITS RELEASE ON 4TH MARCH.
TV We’ll feature 100 TVRs each week until the 20th March – including premium spots on Nickelodeon, CITV, Cartoon Network and Disney – to get younger players excited.
We’ll also host a separate TV campaign targeted at both housewives and kids from 28th February to 20th March.
PRESS Our press campaign is set to reach 310,000 boys and girls from 21st February to 14th March and a national press campaign starts on 28th February.
ONLINE Pre-launch takeover on the Offi cial Nintendo Magazine website and IGN, followed by a launch roadblock on YouTube.
PR A dedicated review campaign is already in place. SAMPLING
Our bespoke sampling tour will receive 50,000 trials during its 10 day rollout. We plan to deliver something for everyone through our split stand, offering a fun experience for newcomers and Pokémon fans alike.
TOUR DESTINATIONS Westfi eld London
Silverburn Shopping Centre, South Glasgow Metrocentre, Newcastle Bullring Birmingham The Centre Milton Keynes
TAKEOVER
Primetime viewers will be targeted with a 60 second execution in ITV family programmes. There will also be an online takeover covering YouTube and a launch takeover in The Sun.
POS Integrated POS* campaign planned to
support retail partners and drive awareness. *Design subject to change.
www.pokemonblackwhite.co.uk
© 2011 Pokémon. © 1995–2011 Nintendo/Creatures Inc./GAME FREAK inc. TM, ® and the Nintendo DS logo are trademarks of Nintendo. © 2011 Nintendo.
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