MCV INDUSTRY EXCELLENCE AWARDS 2011
PR & MARKETING PERIPHERALS & ACCESSORIES BRAND
Who is eligible? This award is for any company that designs, distributes and/or manufactures its own brand of peripherals and accessories for use with home consoles, handhelds or PC games.
NEW GAME BRAND
Who is eligible? A new game brand introduced over the past 12 months that has made a significant impact at consumer level within the UK marketplace.
Judging criteria:  Commercial success  Long-term brand potential  Innovation and creativity  Marketing support and impact
How do I make my opinion heard? All MCVreaders can put forward a brand by emailing a nomination to
MCVawards@intentmedia.co.uk by Friday, February 11th with a brief summary of why you think it has had an outstanding 12 months.
PREVIOUS WINNERS
2010: Just Dance 2009: LittleBigPlanet 2008: Assassin’s Creed 2007: Guitar Hero 2006: Nintendogs 2005: Nintendo DS
TRADE MARKETING TEAM
Who is eligible? This award is for any company or team that worked on campaigns dedicated to in-store and retail support, inclusive of trade advertising, POS, distribution and merchandising.
Judging criteria:  Effective communication of product or brand messages  Creativity  Influence on sales performance  Efficiency and customer service
BEST USE OF SOCIAL MEDIA Who is eligible?
This new award is for any product or brand that was promoted using social networking, video, and community channels with striking creatives, strong messaging, and commercial impact.
18 January 21st 2011
How do I make my opinion heard? All MCVreaders can put forward a team by emailing a nomination to
MCVawards@intentmedia.co.uk by Friday, February 11th with a brief summary of why you think it has had an outstanding 12 months.
PREVIOUS WINNERS
2010: Nintendo 2008: Electronic Arts 2007: Ubisoft 2006: Microsoft 2005: Nintendo
Judging criteria:  Innovation  Quality of products  Marketing  Retail strategy  Sales success
How do I make my opinion heard? All MCVreaders can put forward a company by emailing a nomination to
MCVawards@intentmedia.co.uk by Friday, February 11th with a brief summary of why you think it has had an outstanding 12 months.
PREVIOUS WINNER 2010: Mad Catz
Judging criteria  Effective communication of brand’s messages  Creativity  Influence on sales performance  Influence on audience  Impact vs budget
How do I make my opinion heard? All MCVreaders can put forward a brand by emailing a nomination to
MCVawards@intentmedia.co.uk by Friday, February 11th with a brief summary of why you think it has had an outstanding 12 months.
NEW AWARD
This award is brand new for the 2011 MCV Industry Excellence Awards.
www.mcvuk.com
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