The Market For Computer & Video Games
EVERY BUYER  EVERY BRANCH  EVERY WEEK 3D-Day
by Michael French in Amsterdam
NINTENDO'S biggest UK launch ever will push 3D into the mainstream when its new handheld arrives on March 25th.
The 3DS launch plan was unveiled to almost 2,000 assembled media, retailers and publishing partners at an Amsterdam showcase on Wednesday, hosted by Jonathan Ross. Retailers are pricing 3DS between £219.99 and £229.99, with software expected to carry a small premium over DS prices. 30 games will arrive during the launch window (from release day March 25th to the summer). MCVbelieves upwards of 10 titles will be ready for day one.
Nintendogs + cats, Street Fighter IVand Pro Evolution Soccerare definitely set to launch with the hardware. Full details will be published in MCVsoon, but we understand that 3DS will be Nintendo’s biggest launch of any kind in the UK. Nintendo expects that 3DS
IN THIS ISSUE
04 GAME: PRE-OWNED DRIVES 60% OF SALES Group has thrived on rise of rival trade-in players
08 THE HUT GROUP’S GAMING BOOM
Sales soar for online retailer, up 70 per cent in 2010
15 MCV AWARDS 2011 Find out how you can win one of the UK games industry’s most coveted awards
30 REINVENTING THE MMO Trion Worlds explains how its unique technology and new UK team will conquer the market
35 RETAIL BIZ
Previews of new games such as Bulletstorm, plus charts and the High Street update
Jonathan Ross (left) hosted Wednesday’s 3DS launch reveal with Nintendo Europe PR and marketing chief Laurent Fischer (far left)
will be the first encounter with 3D content for many consumers. Key elements of the
marketing include TV and an experiential tour. Tease and reveal TV is expected to run from early March and beyond launch, whilst a tour inviting consumers to try the hardware will start within the next three weeks. Key partnerships with Aardman, Eurosport and Sky for non-games 3D content are also in place.
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3DS will be the first encounter with 3D content for many consumers.
Nintendo 3DS will arrive in Blue and Black (pictured). Nintendogs + cats, Street Fighter IV and Pro Evo are confirmed for day one
Issue 621 Friday January 21st 2011 £3.25
March 25th £219-£229
10+ launch titles Biggest launch ever for a Nintendo product  Marketing starts in three weeks  30 games during launch window
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