MCV INDUSTRY EXCELLENCE AWARDS 2011
Retail Category Partner
Table Gift Partner
How to win an MCV award
The MCV Industry Excellence Awards returns on Thursday, April 7th. Lobbying is now open and you have less than a month to try for a position on the shortlist. Over the next few pages we explain the criteria for each of the categories and how to go about winning one of the coveted awards
MCV AWARDS 2011 CATEGORIES RETAIL
Independent Retailer – High Street & Online Star Store Digital Retail Innovation Specialist Retailer – High Street & Online General Retailer – High Street & Online
PR & MARKETING Peripherals & Accessories Brand New Game Brand Trade Marketing Team Best Use of Social Media PR Team
Game Campaign Marketing Team
PEOPLE & INDUSTRY Digital Distribution Team High Street Distribution Team Sales Triumph Sales Team
Games Publisher
SPECIAL AWARDS MCV Retail Advisory Board: Special Recognition
Grand Prix WANT TO BE ON CLOUD NINE?
IT’S THE ninth year for the MCV Industry Excellence Awards, and as ever we continue to move the event forward, with improvements to the 19 prizes on offer, specifically with regards to the digital frontier. New awards include Digital Retail Innovation, Best Use of Social Media and Digital Distribution Team. All of these reflect the progressive way retailers, marketers and publishing teams are embracing the New Online World. Also tweaked is the retail category – indie, specialist and general categories remain, but we’ve integrated them more closer with the online mail order category. The MCV Awards are designed as a level playing field – and the process begins with you. The next few pages detail all the categories and criteria. We run a transparent system where the MCVteam chooses the finalists – and the industry chooses the winners.
Firstly, though, we offer everyone the chance to be considered. So we want to hear from you. Lobbying is open now, and if your company
“The MCV Awards are designed as a level playing field –and the process begins with you.”
or project has achieved genuine excellence over the past year, let us know. Similarly, you can lobby on behalf of a supplier, customer… even a rival. Simply email
MCVawards@intentmedia.co.uk (with MCV Awards in the subject), telling us who you are lobbying for and why.
Winners are mostly decided by our 100-strong Judging Panel, who vote confidentially but are named after the event. Once again, the PR Team prize will be voted for by a panel of games media, who will also be named after the event. The Special Recognition Award is voted only by retail and, specifically, all members of the MCV Retail Advisory Board.
KEY DATES Today: Lobbying opens Friday, February 11th: Lobbying closes Friday, February 18th: Finalists announced Thursday, April 7th: MCV Awards night
15 January 21st 2011
And as for the ceremony: the awards are once again at the usual venue, The Brewery, Chiswell Street, London, on Thursday, April 7th. If you’ve been playing it right for the last 12 months, you might not just be sat in the audience, but going on stage to collect an award. Good luck, and see you there.
Michael French Editor-in-Chief MCV
www.mcvuk.com
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