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MCV INDUSTRY EXCELLENCE AWARDS 2011
TICKETS & SPONSORSHIP This year’s MCV Industry Excellence Awards takes place on Thursday, April 7th at The Brewery, Chiswell Street, London. Over 600 games industry executives attend this prestigious event. Guests are advised to purchase tickets or tables early, as this event is always a sell-out. Table prices have also been cut by up to £200, whilst individual seats have also been cut by £20 to make the biggest night of the year even better value. A wide range of sponsorship opportunities are also available.
CONTACT
Kathryn.Humphrey@
intentmedia.co.uk, 01992 535646 for more details on attendance and sponsorship.
Nintendo, Sega, Activision, Mad Catz and Ubisoft were applauded for their efforts in PR and marketing at last year’s ceremony
PR TEAM
This award is open to all PR staff who worked on UK games industry campaigns during the past 12 months. Inclusive of in-house departments and retained or project- based agencies.
GAME CAMPAIGN Who is eligible?
Any company that ran a significant marketing campaign in the UK supporting products or services within games. Media considered includes TV, online, radio, outdoor and print, plus trade.
MARKETING TEAM
Who is eligible? Any UK-based marketing team or specialist company that has worked on more than one product or project within the interactive entertainment market over the past 12 months.
www.mcvuk.com
Judging criteria:  Effective communication of product or brand messages  Creativity  Influence on sales performance  Impact vs budget and resource level
How do I make my opinion heard? All MCVreaders can put forward a team by emailing a nomination to
MCVawards@intentmedia.co.uk by Friday, February 11th with a brief summary of why you think it has had an outstanding 12 months.
PREVIOUS WINNERS
2010: Nintendo 2009: Nintendo 2008: Nintendo 2007: Nintendo 2006: Nintendo 2005: Activision
Judging criteria:  Originality and imagination  Effective use of assets and creation of new materials  Responsiveness and relations with the media
(Note: this prize is voted for by a panel of over 100 UK games media)
How do I make my opinion heard? All MCVreaders can put forward a team by emailing a nomination to
MCVawards@intentmedia.co.uk by Friday, February 11th with a brief summary of why you think it has had an outstanding 12 months.
PREVIOUS WINNERS
2010: Sega 2009: Nintendo 2008: Nintendo 2007: Nintendo 2006: Nintendo 2005: Microsoft
Judging criteria:  Effective communication of product or brand messages  Creativity and execution  Influence on sales performance  Impact vs budget available  Media strategy
How do I make my opinion heard? All MCVreaders can put forward a campaign by emailing a nomination to
MCVawards@intentmedia.co.uk by Friday, February 11th with a brief summary of why you think it had an outstanding 12 months.
PREVIOUS WINNERS
2010: Modern Warfare 2 2009: Wii Fit 2008: Halo 3 2007: Gears of War 2006: Nintendo DS 2005: Grand Theft Auto
January 21st 2011
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