MCV INDUSTRY EXCELLENCE AWARDS 2011
PEOPLE & INDUSTRY DIGITAL DISTRIBUTION TEAM
Who is eligible?
This new award is for any digital distributor, portal, publisher or format holder selling games for download direct to consumers in the UK, through console or computer.
Judging criteria:  Trade relations  Support for
developers/small-publishers  Customer service  Price promotions  Marketing strategy
How do I make my opinion heard? All MCVreaders can put forward a digital distributor by emailing a nomination to
MCVawards@intentmedia.co.uk by Friday, February 11th with a brief summary of why you think it has had an outstanding 12 months.
NEW AWARD
This award is brand new for the 2011 MCV Industry Excellence Awards.
HIGH STREET DISTRIBUTION TEAM
Who is eligible? Any distributor active within the interactive entertainment industry serving outlets large and small across the UK.
Judging criteria:  Speed of service  Order fulfilment  Customer service  Product condition  Commitment to an orderly market
How do I make my opinion heard? All MCVreaders can put forward a company by emailing a nomination to
MCVawards@intentmedia.co.uk by Friday, February 11th with a brief summary of why you think it has had an outstanding 12 months.
PREVIOUS WINNERS
2010: Centresoft 2009: Centresoft 2008: Centresoft 2007: Koch Media 2006: Centresoft 2005: Centresoft
SALES TRIUMPH
Who is eligible? Any publisher – big or small – has the chance to snap up this award, which will highlight the product that has achieved better- than-expected sales at UK retail.
Judging criteria:  Sales performance  Product expectations  Over-achievement
How do I make my opinion heard? All MCVreaders can put forward a game by emailing a nomination to
MCVawards@intentmedia.co.uk by Friday, February 11th with a brief summary of why you think it has had an outstanding 12 months.
PREVIOUS WINNERS
2010: Just Dance 2009: Fallout 3 2008: Cooking Mama 2007: World of Warcraft
SALES TEAM
Who is eligible? Any UK-based sales team or specialist sales force, including in-house staff and outsourced service companies.
Judging criteria:  Product knowledge  Depth of advance information  Telesales customer care  Field sales reliability  Sales performance
How do I make my opinion heard? All MCV readers can put forward a team by emailing a nomination to
MCVawards@intentmedia.co.uk by Friday, February 11th with a brief summary of why you think it has had an outstanding 12 months.
PREVIOUS WINNERS
2010: Microsoft 2009: Sega 2008: Ubisoft 2007: THQ 2006: THQ 2005: Activision
GAMES PUBLISHER Who is eligible?
Any company publishing games in the UK market that has achieved notable commercial or critical success and generally high levels of performance over the last 12 months.
Judging criteria:  Sales development  Product quality  Trade relations  Customer service  Marketing agility
How do I make my opinion heard? All MCV readers can put forward a company by emailing a nomination to
MCVawards@intentmedia.co.uk by Friday, February 11th with a brief summary of why you think it has had an outstanding 12 months.
PREVIOUS WINNERS
2010: Activision 2009: Activision 2008: Nintendo 2007: Nintendo 2006: EA
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January 21st 2011
www.mcvuk.com
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