MCV INDUSTRY EXCELLENCE AWARDS 2011
RETAIL AWARDS INDEPENDENT RETAILER - HIGH STREET & ONLINE Who is eligible?
This award is open to all independent-oriented retailers – be they individual stores, chains (up to 30 stores) or online indies – that specialises in selling video games.
STAR STORE
Who is eligible? This award is open to a single branch of any retailer of computer and video games products – inclusive of independents and chains.
Judging criteria:  Sales performance  Product knowledge  Customer service  Merchandising and compliance  Marketing activity
How do I make my opinion heard? All MCVreaders can put forward a store by emailing a nomination to
MCVawards@intentmedia.co.uk by Friday, February 11th with a brief summary of why you think it has had an outstanding 12 months.
PREVIOUS WINNERS
2010: HMV, 360 Oxford Street 2009: Gamestation, Birmingham New Street 2008: Zavvi, Oxford Street 2007: Gamestation, Birmingham, New Street
Judging criteria:  Customer service  Product knowledge  Range and merchandising  Commitment to street dates  Marketing activity
How do I make my opinion heard? All MCVreaders can put forward a retailer by emailing a nomination to
MCVawards@intentmedia.co.uk by Friday, February 11th with a brief summary of why you think it has had an outstanding 12 months.
PREVIOUS WINNERS
2010: Grainger Games 2008: Grainger Games 2007: ePlay 2006: ePlay
DIGITAL RETAIL INNOVATION
Who is eligible? Any publisher, retailer, merchandiser, online services or portal that has shown innovative or original ways to promote the sale of digital content online and/or in-store.
Judging criteria:  Commercial success  Product/price promotions  Marketing activity  Use of technology  New launches
How do I make my opinion heard? AllMCVreaders can put forward a company by emailing a nomination to
MCVawards@intentmedia.co.uk by Friday, February 11th with a brief summary of why you think it has had an outstanding 12 months.
NEW AWARD
This award is brand new for the 2011 MCV Industry Excellence Awards.
SPECIALIST RETAILER - HIGH STREET & ONLINE Who is eligible?
This new award is for any large retail chain (31 stores or more) or online store that specialises in selling video games, hardware and accessories.
Judging criteria:  Customer service  Product knowledge  Range and merchandising  Commitment to street dates  Marketing activity
How do I make my opinion heard? All MCVreaders can put forward a retailer by emailing a nomination to
MCVawards@intentmedia.co.uk by Friday, February 11th with a brief summary of why you think it has had an outstanding 12 months.
PREVIOUS WINNERS This award has changed for 2011. Winners of similar awards in previous years include:
2010: HMV 2009: GAME
GENERAL RETAILER - HIGH STREET & ONLINE Who is eligible?
This new award is for any large retail chain or online store that sells video games, hardware and accessories as part of a wider product mix.
Judging criteria:  Customer service  Range and merchandising  Commitment to street dates  Games-specific marketing and promotional activity
How do I make my opinion heard? All MCVreaders can put forward a retailer by emailing a nomination to
MCVawards@intentmedia.co.uk by Friday, February 11th with a brief summary of why you think it has had an outstanding 12 months.
PREVIOUS WINNERS This award has changed for 2011. Winners of similar awards in previous years include:
2010: Asda 2009:
Play.com
16
January 21st 2011
www.mcvuk.com
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